Social Media Impact On Culture

Improved Essays
Through-out the last few years, many have observed the rapid growth of social networking into culture and its integration into many daily lives, (Ofcom, 2008). Social Media are forms of electronic communication in which users can produce communities online in order to share information, personal messages and their ideas. (Yap, Perez and Ayson, 2015).
Social media has profoundly changed the way the world thinks and how organisations think, especially surrounding advertising and recruitment (The Economist, 2014). Furthermore, organisations have had to adapt to social media remarkably fast (Barnes, 2008), as social media enables customers to easily communicate with an organisation to keep up to date on its news, to make complaints and enquiries
…show more content…
Organisations have an increasing amount of social media applications available to them and researchers have pursued to create a typology of these social media applications. Kaplan and Haenlein (2010) argue that social media is an internet based application that allow and create the ability to exchange user-generated content, they also provided six types of social media applications including, social networking sites, content communities, blogs, and collaborative projects, as well as virtual social and game worlds. These types are distinguished from one another by their degree of social presence. Kaplan and Haenlein (2010) have also argued that the use of social media enables self-disclosure of personal …show more content…
For a smaller organisation, this can be hugely beneficial as they try to evolve and develop. Within larger organisations, when employees use social media effectively it can ease communication, as many sites have various systems so that employees can engage in conversations and discussions despite geographical and physical boundaries (McKinsey Global Institute, 2012). This can then increase morale and improve motivation, and engagement (Vrontis and Thrassou, 2013). Such examples would be that of HR systems, which can contain comprehensive professional and personal information about employees and customers, which can be immediately updated whenever a change takes place. However, 51% of workers in America believe that using social media at work hurts productivity, (Warner, 2016). A recent study specifically assessed the use of social network sites for personal use during working hours. It showed that use of social media during working hours can impair performance at work and also harm the well-being of organisations. The overall finding of the study was that this type of distraction has a negative effect on self-reported work performance (The Economic Times, 2014). However, it has been noted that in professions such as Healthcare it helped to encourage effective communication among healthcare staff (Peate, 2015). Evidence has also highlighted that

Related Documents

  • Improved Essays

    Social Media Analysis

    • 1025 Words
    • 5 Pages

    In an article, Chuck Cohn says that, in a growing connected society, no matter what types of business run by a company social media can help to increase company’s visibility, profit and number of users- author of the article titled, “How to Properly Use Social Media to Fit Your Business Strategy” (Forbes, January, 2015). The whole world has gone ahead from advanced technological perspective. To consider that perspective, every organization should go with the flow. Each organization should have a Facebook page or Google group as if employees of the organization can be stay connected and updated about the information. Moreover, for recruitment process, social media can play an important role.…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The social media ad network has become very part of human life than ever before in recent times. The complex structures that emerge from social webs relationships can now be studied with computer programs and graphical maps that leverage the science of social network analysis to capture the shape and key locations within a landscape of ties and links. Thus the far range development and influence of social media is incompatible now. Social media helps to keep up-to-date, to share newly acquired knowledge very effectively within the society and to advance the quality of our particular field and create a sense of responsibility. The quickness of social media generates more creativity and awareness in the society.…

    • 848 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    NEED OF DATA MINING IN SOCIAL MEDIA People now days can openly share their feeling, thanks to the platform provided by the social media websites and blogs. Social networking websites such as Facebook, Google+ and microblogging services such as twitter are available almost 24x7 which is due to the powerful servers these companies have built to ensure that their users are always connected to each other. These websites and services are basically to share one’s thought and feeling but buried under the chatter nuggets are the chunks of useful and valuable data which if utilised in an efficient manner could prove extremely useful in all…

    • 2195 Words
    • 9 Pages
    Superior Essays
  • Great Essays

    Social Media Trends

    • 1328 Words
    • 5 Pages

    Introduction Nowadays, people are using internet related services more often if we look at former days. We can say that people cannot live without the internet now. Developing in technology has changed a lot of things that especially use the internet. Social media, social networking service, and cloud services, for instance, emerged and are becoming more important for people’s lives. Because of the internet’s popularization, people have been getting used to gathering plenty of information and becoming greedier to get that.…

    • 1328 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    For instance, Twitter, Instagram, Facebook and Snapchat have become the main forms that teenagers are using to interact with one another, meet new people and forge relationships. Hence, the business people have taken the steps to reach the young people through social media. Most businesses advertise their products and services via Facebook, Instagram, Twitter and other social media platforms. Through advertising on these platforms, businesses have increased their sales and exposure to a large extent such that the economy of the country has also improved drastically. The marketing on social media influences the individuals ' choices and ultimately that of the society.…

    • 1476 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Whether we like social networks as a fun use of our time or not there are many ways the social networks that have developed help various industries and markets. We 've all seen the ads and targeted ads that have become so popular on facebook and other social media sites. Brand recognition, targeted audiences, profiling, all of these strategies have become commonplace. Though we sometimes find these annoying, ads encourage us to buy products which fuels our economy and businesses. Social media has allowed businesses to expand their customer services and allowed startups to find niche markets to help grow local economies.…

    • 1036 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Social Media Impact

    • 714 Words
    • 3 Pages

    THE IMPACT OF SOCIAL MEDIA Social media is a web-based technology to facilitate social interaction of its users can communicate, sharing, send messages such as a text messages, pictures, and videos. Social media is growing rapidly and becoming a vital part of everyday life, because of the latest technological revolution. Examples of social media that most people use are line, whatsapp, intagram, facebook, twitter, BBM, etc. Social media has positive effect and negative effect. However, more have a role impact social media is a negative effect.…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    For example, you can follow the BBC news on twitter and get the news before being broadcasting on the TV by an hour. Social networking can be also profitable. It turned out that social networking is being used widely as professional networking. It has been used in marketing to increase brand exposure, web traffic and gain market insights. 60% of entrepreneurs say that they had gained new customers due to the use of social marketing (Karr, " 2014 Statistics and Trends for Businesses on Social Media").…

    • 1096 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    What Is Social Media?

    • 1103 Words
    • 4 Pages

    That’s it” (p. 3). Humans have an urgency to relate, to share, to communicate and to live. Because of the growth of the internet, social media has become one of the most effective forms of two-way communication among people all around the world. Social media provides the opportunity to build relationships, through the variety of tools and technologies that include collaborative projects, blogs, micro blogs, content communities…

    • 1103 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Summary: Social Influence

    • 1278 Words
    • 6 Pages

    Social Influence takes many forms and is seen in socialization, conformity, obedience, and persuasion. With this, Facebook users are influenced through peers, friends, and significant others in grasping or sharing news. Bruns & Highfield (2012) mentioned in Blogs, Twitter, & Breaking News: The Produsage of Citizen Journalism that “the rise of the Internet as a popular medium has led to a substantial increase in available channels for information and entertainment, among other purposes” (p. 1) which gives a way for users to produce several contents on Facebook. According to Messing and Westwood (2015) stated in They Came, They Liked, They Commented: Social Influence on Facebook News Channels that this sensation may…

    • 1278 Words
    • 6 Pages
    Improved Essays