There are several different things that may keep an organization from taking crisis prevention measures. As Coombs (2014) points out it is important for organizations to know the value and social responsibility expectations of their different stake holders. I believe if an organization fails to realize the expectations of their stakeholders than the organization will have a hard time identifying a potential crisis and would therefore fail to take any crisis prevention measures. For an organization to overcome this potential complication, the organization should listen and review any feedback from their stakeholders, the …show more content…
There are both positive and negative changes associated with social media. According to Coombs (2014), social media is a powerful form of word of mouth, easy to use, and an effective way to listen to stakeholders. These are all positive effects of social media. Social media will allow an organization to quickly and efficiently disseminate information pertaining to a potential crisis situation. By getting the information out quickly the organization has the ability to get ahead of a situation and rectify the issue before a significant amount of damage is done to the organizations …show more content…
Since social media by definition is used by the masses, it gives anyone the ability to disseminate information to those same masses. This could negatively impact an organizations crisis prevention attempts by getting negative information about the organization out before the organization has an opportunity to rectify the situation. According to Coombs (2014), there are many examples of social media negatively effecting an organization during a crisis. He states that some of the organizations effected have been Coca Cola, Nestle, and Procter & Gamble (Coombs, 2014). Each of these organizations have seen an impact on both their reputations and their financials as a direct result of a social media