Gender And Media Analysis

There is a very strong relationship between gender and media. The media both print, as well as the television media, has been a major perpetrator of gender stereotypes. This is mainly due to the messages that are carried in some of the messages, ads, movies, and posters that are presented by the different media platforms. The messages passed long through the media can and have been influencing the manner in which the society perceives different genders and their roles in the society (Gill, 2007). It is for this reason that it is very important that the media takes into consideration not only the influence that they want to make the choices of an individual, but they also have to make sure they view this from a larger point of view and explore …show more content…
Clorox is an international company that deals with the manufacture as well as the sale of various consumer products. The ad that we are going to look at for this assignment is an ad made by the company about the Clorox bleach. This is an ad that aims at advertising Clorox breach as a tough and all round bleach in terms of cleaning different types of breaches for women. The ad has been retrieved from https://bame01.wordpress.com/2012/10/08/clorox-2-commercial/ named Clorox 2 commercial.
Source (magazine, paper, poster, internet…) The Clorox ad that we are looking at for this assignment is an ad that I retrieved from the internet. It was a very easy to trace the ad on the web page because first it was a big ad and at the same time it is one of the ads that has for the longest time now been related to the issue of negative gender stereotype against women. The ad is on various web pages that deal with ads on gender stereotypes, but the main web page used for this assignment is the one mentioned above.
Identify and describe overt and covert messages related to gender bias (positive and …show more content…
By depicting men as being capable of the complex jobs and women capable of only the simple jobs such as cleaning, the ad brings out the image of the men as being superior and strong while women as being weak and inferior. This social gender stereotype has a very negative workplace impact especially on the women at the workplace. As a result of this stereotype, we find organizations where women cannot be put in administrative posts or places of leadership. This gives rise to a scenario where places of leadership are only preserved for men while women hired in the workplace are offered small and simple roles (Ross,