Advertisement Analysis Paper The average person uses the restroom six to eight times per day. This totals to about two thousand five hundred times a year. It’s no surprise that there is a vast market for the bathroom cleaning industry filled with millions of products, slogans, and advertisements. This advertisement in particular is for Ambi Pur, a toilet bowl cleaner. The focal point of this advertisement is an old woman’s face. She has a stern, sophisticated look as she caresses a toilet brush across her chest and onto her shoulder. Her hands, which are dressed in latex cleaning gloves, are placed on top of the young, shirtless man’s arm. He is caressing her from behind and his deep eyes on his chiseled face stare lustily at the older women
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The older women in the center is the focal point, making the consumers other older ladies like her. The company made strategical decisions while designing this ad in order to appeal to her age generation of women. On example of this is the model’s under eye wrinkles were not photo shopped away. Many advertisements now depict unrealistic standards for women, but not in this Ambi Pur advertisement. In this way she is much more personable. Also, the model is much larger than typical models. She has a double chin and chunky arms. She is not fit and toned, but instead looks like an average American. By not lowering the self-esteem of the consumer, there is likely to be more sales. Also, the consumer can actually see themselves as the model, and this portrayal of someone akin to them using a product can convince them to also own …show more content…
One example is the text on the advertisement makes this product be perceived as fancy. The brands name, Ambi Pur, which is in all capitalized letters on top, even gives the consumer a feeling they are buying a top of the line product. In addition, the advertisement states at the bottom “Now that’s an eau de toilette.” A simple swap between the words toilet and toilette entirely changes the perspective of this advertisement. It instantly appears of higher class. This picture also says, “Pour lavatory” in a bold heading. The company purposely excluded words that are associated with filth and lower class. These decisions make their cleaner appear fancier, making the consumer more willing to pay extra
The older women in the center is the focal point, making the consumers other older ladies like her. The company made strategical decisions while designing this ad in order to appeal to her age generation of women. On example of this is the model’s under eye wrinkles were not photo shopped away. Many advertisements now depict unrealistic standards for women, but not in this Ambi Pur advertisement. In this way she is much more personable. Also, the model is much larger than typical models. She has a double chin and chunky arms. She is not fit and toned, but instead looks like an average American. By not lowering the self-esteem of the consumer, there is likely to be more sales. Also, the consumer can actually see themselves as the model, and this portrayal of someone akin to them using a product can convince them to also own …show more content…
One example is the text on the advertisement makes this product be perceived as fancy. The brands name, Ambi Pur, which is in all capitalized letters on top, even gives the consumer a feeling they are buying a top of the line product. In addition, the advertisement states at the bottom “Now that’s an eau de toilette.” A simple swap between the words toilet and toilette entirely changes the perspective of this advertisement. It instantly appears of higher class. This picture also says, “Pour lavatory” in a bold heading. The company purposely excluded words that are associated with filth and lower class. These decisions make their cleaner appear fancier, making the consumer more willing to pay extra