The Marketing Strategy Of Apple Essay

1070 Words Nov 18th, 2016 5 Pages
Apple has revolutionized the smart phone industry. The company produces many more products than smart phones. For example, next generation watches, MP3 players, laptops, tablets, and a music streaming service. However the iPhone is their bread and butter. The company has been around for 40 years. In my opinion the marketing strategy behind the iPhone is what changed the industry. Apple entered a competitive market, but has essentially helped turn the market into an oligopoly. They are the industry standard when it comes to technology firms. Their strategy of a simplistic user interface has helped them keep a firm grip on the smartphone market.
Apple is a private company that was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company focus was to develop and sell personal computers. Apple does not have one owner, but is publicly traded and thousands of people have stock invested in the company. The company joined the Dow Jones Industrial Average in 2015. Apple has become the world 's largest information technology company by revenue, the world 's largest technology company by total assets, and the world 's second-largest mobile phone manufacturer. In November 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over US$700 billion. The company employs 115,000 permanent full-time employees. Their market cap as of November 2016 is 585 B. (YCharts, 2016)…

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