P4- Produce and evaluate a basic marketing plan for an organisation using the template attached or any other form of template of your chosen
Marketing plan
In order to grow a business, it is important to have an effective marketing plan, which involves knowing who your target customers are, different ways of reaching them and how you retain them so they would endlessly buy from the business. (Lavinsky, 2013)
Marketing objectives of Apple
When creating an effective marketing strategy, marketing objectives are set to lead the business to success. Even though marketing goals might change throughout the period, marketing objectives have similar principles i.e. SMART (Specific, Measurable, Attainment, Relevant, Time based).
Source: Law, …show more content…
Apple has their products especially the IPhones sold in several of internet providers like CSL, 3 and Smartone. Apple also sells their products in third part retailers such as Fortress. Furthermore, Apple sells their products in Flagship stores like in Hong Kong, which attract many customers, even the ones who do not own an Apple product. (Christopher, 2011)
Objective 2:
To produce hassle free products that provides service and enjoyment for customers.
The second objective which Apple has set is to aim at customers to use their products with enjoyment. In order to fulfil that, their strategy is to invest more in Research and Development to produce products at the best quality. For example the latest generations of iPhones come out with the better features such as access to new developed games and software updates. (Christopher, 2011)
SWOT analysis of …show more content…
The three strengths which were mentioned above, show that Apple have the capacity to create and develop profitable products and services. Apple is well known for their innovation which leads to their rapid growth within their products. It also leads them to be in competition with businesses such as Samsung.
Weaknesses
One of the main weaknesses is how Apple has high selling prices. Due to their premium pricing strategy, Apple set their prices at high rates, which means that their profit comes mostly from the higher class background. Therefore people from a lower class background are unable to buy Apple products due to Apple’s high prices. Apple’s main weaknesses are their strategies of pricing and distribution.
Opportunities
One of the opportunities which Apple has is exploring and developing their new product lines. Apple has one of the most successful product lines within their technology market. With further innovation and through further development of current products could lead to introducing new product lines, e.g. apple watches with more developed
Marketing plan
In order to grow a business, it is important to have an effective marketing plan, which involves knowing who your target customers are, different ways of reaching them and how you retain them so they would endlessly buy from the business. (Lavinsky, 2013)
Marketing objectives of Apple
When creating an effective marketing strategy, marketing objectives are set to lead the business to success. Even though marketing goals might change throughout the period, marketing objectives have similar principles i.e. SMART (Specific, Measurable, Attainment, Relevant, Time based).
Source: Law, …show more content…
Apple has their products especially the IPhones sold in several of internet providers like CSL, 3 and Smartone. Apple also sells their products in third part retailers such as Fortress. Furthermore, Apple sells their products in Flagship stores like in Hong Kong, which attract many customers, even the ones who do not own an Apple product. (Christopher, 2011)
Objective 2:
To produce hassle free products that provides service and enjoyment for customers.
The second objective which Apple has set is to aim at customers to use their products with enjoyment. In order to fulfil that, their strategy is to invest more in Research and Development to produce products at the best quality. For example the latest generations of iPhones come out with the better features such as access to new developed games and software updates. (Christopher, 2011)
SWOT analysis of …show more content…
The three strengths which were mentioned above, show that Apple have the capacity to create and develop profitable products and services. Apple is well known for their innovation which leads to their rapid growth within their products. It also leads them to be in competition with businesses such as Samsung.
Weaknesses
One of the main weaknesses is how Apple has high selling prices. Due to their premium pricing strategy, Apple set their prices at high rates, which means that their profit comes mostly from the higher class background. Therefore people from a lower class background are unable to buy Apple products due to Apple’s high prices. Apple’s main weaknesses are their strategies of pricing and distribution.
Opportunities
One of the opportunities which Apple has is exploring and developing their new product lines. Apple has one of the most successful product lines within their technology market. With further innovation and through further development of current products could lead to introducing new product lines, e.g. apple watches with more developed