The Male Gaze and Gender Stereotypes in Popular Culture
Popular culture is significance of structuring race, class, and gender. “Although popular culture can be a powerful mechanism for sharping us, it can also be a vehicle for challenging structured inequalities and social injustices” (Guy, 2007, P. 15). According to Guy (2007), popular culture emerged as a concept in nineteenth-centry England and was taken to mean the culture of the masses. It was frequently used in contrast to ‘high culture’. Moreover, popular culture is as a complex interplay of cultural products and meanings represents different opinions. In other word, popular culture sharp our understanding of race, class, gender through cinema, music, TV, radio, advertising and video. …show more content…
For example, Garber (1990) indicated that images of women portrayed in art are observed objects and carries of meaning rather than makers of meaning, spectators, or interpreters owing to a patriarchal culture of the society. Magazines marketed for women and girls promote a feminine culture defining and shaping the world of womanhood. According to McRobbie (1982), female magazines focused more on adolescent romance, marriage, childbirth, home-making, child care. On the other hand, male magazines tended to discuss particular leisure pursuits or hobbies including motorcycling, fishing, and cars. There is no linkage between personal interest and age or expected careers in men’s magazines. For example, the magazine for teenage girls, Jackie, illustrated how this type of magazines narrows the interests of girls to the domains of romance problem, fashion, beauty, and pop mark, and dismisses other …show more content…
Firstly, art teachers choose a set of playdoll packages to discuss the power relationship between viewers and the person that are being looked at. Then, ask students to describe what they have seen in this set of packages. Next, have students to compare different gazes that present in these playdoll packages (See figure 3). These two packages both show charming girls. Figure 3 displays two ladies are skiing in a hill. With linking the text showing in this package “Let’s go sled!” it conveys message that ladies also love sport for fun or doing exercise. Art teachers can ask students to consider why this package break the gender stereotype of woman. What advertisement strategists are this playdoll package use to change women’s stereotype? Who are the major charters in this doll package? What are they doing? What are their wearing? How do they feel? Do you feel that they are enjoy this sport activity?
Popular culture is significance of structuring race, class, and gender. “Although popular culture can be a powerful mechanism for sharping us, it can also be a vehicle for challenging structured inequalities and social injustices” (Guy, 2007, P. 15). According to Guy (2007), popular culture emerged as a concept in nineteenth-centry England and was taken to mean the culture of the masses. It was frequently used in contrast to ‘high culture’. Moreover, popular culture is as a complex interplay of cultural products and meanings represents different opinions. In other word, popular culture sharp our understanding of race, class, gender through cinema, music, TV, radio, advertising and video. …show more content…
For example, Garber (1990) indicated that images of women portrayed in art are observed objects and carries of meaning rather than makers of meaning, spectators, or interpreters owing to a patriarchal culture of the society. Magazines marketed for women and girls promote a feminine culture defining and shaping the world of womanhood. According to McRobbie (1982), female magazines focused more on adolescent romance, marriage, childbirth, home-making, child care. On the other hand, male magazines tended to discuss particular leisure pursuits or hobbies including motorcycling, fishing, and cars. There is no linkage between personal interest and age or expected careers in men’s magazines. For example, the magazine for teenage girls, Jackie, illustrated how this type of magazines narrows the interests of girls to the domains of romance problem, fashion, beauty, and pop mark, and dismisses other …show more content…
Firstly, art teachers choose a set of playdoll packages to discuss the power relationship between viewers and the person that are being looked at. Then, ask students to describe what they have seen in this set of packages. Next, have students to compare different gazes that present in these playdoll packages (See figure 3). These two packages both show charming girls. Figure 3 displays two ladies are skiing in a hill. With linking the text showing in this package “Let’s go sled!” it conveys message that ladies also love sport for fun or doing exercise. Art teachers can ask students to consider why this package break the gender stereotype of woman. What advertisement strategists are this playdoll package use to change women’s stereotype? Who are the major charters in this doll package? What are they doing? What are their wearing? How do they feel? Do you feel that they are enjoy this sport activity?