The development of social conscience has provided new areas of production focus for Samsung to achieve value added features. Environmental issues are forefront in consumer product evaluation, as global emphasis on this issue gathers momentum. Therefore, product development has been driven to achieve componentry that contains recyclable and environmentally safe manufacturing. The Galaxy Young 2 contains bioplastic components that are produced with a mix of recycled plastic, normal plastic and resins, produced from natural sources. Furthermore, the combination of environmentally friendly packaging enables a lower carbon footprint and production savings (Samsung 2015a, p.107). The environmental valve add is carried into the full supply chain by the use of supplier certification, clean manufacturing, efficient logistics service and recycled packaging, energy consumption design improvements and green product recycling/disposal options (Samsung 2015a, pp.120-126).
The key processes of Samsung Electronics are identified as research and development (R&D) and manufacturing. The strategic nature to these functions of has enabled Samsung to become a market leader in consumer electronics.
In the early 1970’s Samsung entered the consumer electronics business with relatively no technological knowledge. This was solved by using joint ventures and licencing agreements with industry leaders such as Sanyo, Toshiba and Philips that enabled entry into the television, microwave…