In an age where people rely heavily on their smartphones, Tinder is the most popular dating application on both Android and IOS, with over ten million users on it every day looking for their match. Therefore, Tinder has an unique opportunity for targeted advertisements, whether for local hotel rooms, or classy restaurants for a first date. However, this can only be done effectively if Tinder has the correct demographic information. Additionally, accurate demographic information will allow Tinder to design future premium features, therefore increasing profits. An understanding of the demographics of an area will allow Tinder to increase profits by optimizing algorithms for targeted advertisements as well as identifying potential services that
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14% of residents moved to Downtown within the province of British Columbia, and 21.5% came from outside British Columbia. 8% of residents moved from other provinces or territories of Canada, and 13.5% moved from outside of Canada.
Educational attainment for downtown residents 25 to 64 years old (2006 Census)
Type of educational attainment
Frequency
Percent(%)
No certificate, diploma or degree
2,470
7.9
High school certificate or equivalent
5,725
18.3
Apprenticeship or trades certificate or diploma
1,680
5.4
College, CEGEP or other non-university certificate or diploma
5,310
17.1
University certificate or diploma below bachelor 's level
2,030
6.5
Bachelor 's degree
8,955 …show more content…
Tinder encounters its first difficulty when you look at the distribution of sex in the Downtown area. While it is problematic to assume heteronormativity, there is 4865 more men than there is women, about an eleven percent difference. Knowing this, Tinder’s algorithms can be modified to show mem matches from further away to compensate for the lack of women. Tinder is used most by people between the ages 25-34 which aligns well with the 48% of the Downtown population who are between 20-39, meaning that the demographic that typically uses Tinder is well represented. However as the data is from 2006, unless there has been mass migration, we can expect the average Downtown resident to be about 10 years older than the typical Tinder user. This information is useful for knowing what targeted advertising should be done. Older Tinder users in the Downtown area could be sent advertisements for local babysitters, restaurants, and theater performances, while younger users could be targeted with ads for clubs, movie tickets, or discounts for nearby pharmacy stores. While we can expect the true population of Downtown residents who are single to be less than 52.8%, it is naive to expect all Tinder users to be single. This data can be used by Tinder to arrange real life events like speed dating. Knowing the sex, age and gender of Downtown Vancouver residents will allow for
14% of residents moved to Downtown within the province of British Columbia, and 21.5% came from outside British Columbia. 8% of residents moved from other provinces or territories of Canada, and 13.5% moved from outside of Canada.
Educational attainment for downtown residents 25 to 64 years old (2006 Census)
Type of educational attainment
Frequency
Percent(%)
No certificate, diploma or degree
2,470
7.9
High school certificate or equivalent
5,725
18.3
Apprenticeship or trades certificate or diploma
1,680
5.4
College, CEGEP or other non-university certificate or diploma
5,310
17.1
University certificate or diploma below bachelor 's level
2,030
6.5
Bachelor 's degree
8,955 …show more content…
Tinder encounters its first difficulty when you look at the distribution of sex in the Downtown area. While it is problematic to assume heteronormativity, there is 4865 more men than there is women, about an eleven percent difference. Knowing this, Tinder’s algorithms can be modified to show mem matches from further away to compensate for the lack of women. Tinder is used most by people between the ages 25-34 which aligns well with the 48% of the Downtown population who are between 20-39, meaning that the demographic that typically uses Tinder is well represented. However as the data is from 2006, unless there has been mass migration, we can expect the average Downtown resident to be about 10 years older than the typical Tinder user. This information is useful for knowing what targeted advertising should be done. Older Tinder users in the Downtown area could be sent advertisements for local babysitters, restaurants, and theater performances, while younger users could be targeted with ads for clubs, movie tickets, or discounts for nearby pharmacy stores. While we can expect the true population of Downtown residents who are single to be less than 52.8%, it is naive to expect all Tinder users to be single. This data can be used by Tinder to arrange real life events like speed dating. Knowing the sex, age and gender of Downtown Vancouver residents will allow for