The inequalities between men and women can be perceived in many domains within our society, in which one of them being within popular culture today. There are many sexist barriers and restrictive notions about women’s physical appearance, their athletic ability, and their roles within society. Within popular culture today, women have been targeted by many stereotypes that criticize their skills and abilities. Advertising has the most powerful effect in which as the ability to create, shape and reinforce cultural norms and strengthen gender stereotypes. However, despite the criticism of women within the media, this paper will enhance women empowerment through mass media.…