Swot Analysis Of Garmin

Improved Essays
Show More
Garmin has made sure that the technology that they use helps and not hinders the customer experience. The leaders within Garmin have always positioned customer service as assets to be retained and better assist customers that have issues. Overall Garmin deals with such advanced products that incorporate technology you have to be able to assist customers in a delicate manner. Currently the business has multiple outlets in order for customers to interface with the business for support; they can access our website, email the company, call our help line and also Garmin hosts multiple training seminars around the nation for customers to interact with the company directly.
The ability for the customer to interface with the company would be throughout …show more content…
At Garmin marketing and IT are aligned in establishing what types of solutions are needed to better impact the strategy for the business. Ultimately as a marketer you need to determine your strategy and process first before you are attempting to find technology to support it. Currently I utilize technology to send out eBlast to existing customers that have opted into the mailing campaign for my segment of business. Although this seems to be a very simplistic process we are accessing multiple databases of information and we have changed our technology partner in order to stay up to date with the technology. The biggest opportunity for the company in this sense was to personalize the information presented this will make the experience more nurturing. Another way that currently uses technology for marketing is on our e-commerce website. Garmin has strived to give the customer the same experience that they would have in a retail channel as they would online. The use of technology in store has increased over the past 5 years in my experience. Currently I am featuring large end cap displays that are custom build for retailers that employ large high definition screen that play videos supporting the products capabilities. The use of digital signage is a trend that allows businesses to capture the attention of customers and market specific products to them (Kooser). Lastly the area that marketing that has become a vast opportunity would be in regards to social media. Although this outlet is still very immature and unknown many companies have found much success in getting the attention of a younger audience. Garmin has taken the stance that social media is the technology that enables the marketing technique of word of mouth to the next level. Having the luxury of having something go viral can be extremely beneficial to the brand and

Related Documents

  • Great Essays

    The Discovery Channel Case Study
    • 1160 Words
    • 5 Pages

    The Discovery Channel Case Study

    They are of the opinion that this can be beneficial for the consumers and the benefits range from obtaining greater efficiency, convenience, a wider selection of goods and services, price competition and ultimately cost reduction. They further reported that the art of communication is a vital part of digital marketing and this is not limited only to the content of one’s message but by creating links with the potential consumer it forges a bond and helps with building brand visibility. Discovery Channel building is aware of this and how it can affect their business bottom line and with this is mind, the organization has effectively embraced social media as an outlet to communicate both with current customers and potentials…

    • 1160 Words
    • 5 Pages
    Great Essays
    Read More
  • Improved Essays

    How Does Social Media Affect Business
    • 767 Words
    • 4 Pages

    How Does Social Media Affect Business

    This can lead to increasing your conversion rates and in turn will lead to more sales (Demers, 2016). Communicating with you customers using social media will help with brand authority. For the most part consumers will use social media to either complain about a product or service or will brag about something that they have purchased and this will turn you into an authority for what you are promoting. By not using social media you are limited into the amount of inbound traffic that you will see for your business. Having a presence on social media opens up more channels that will lead back to your business site.…

    • 767 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Five Star's Social Media Analysis
    • 1262 Words
    • 6 Pages

    Five Star's Social Media Analysis

    Five Star’s Social Media Integration Marketing and Advertising Campaigns At a time when mobile devices blur the line between Internet marketing and in-store sales, Global Tech Computers uses social media as a part of their marketing strategy because social media makes it easy to spread content with the ability to make people act in very special ways that benefit business owners. Manternach (2011) explains that more people are spending their time online. Things like brand awareness, website traffic, and fan engagement are good results of social media, however, the main thing is by participating in social media advertising, Global Tech will be able to reach more consumers and paint a picture of a company that wants to reach consumers of…

    • 1262 Words
    • 6 Pages
    Superior Essays
    Read More
  • Improved Essays

    How Does Social Media Influence A Business's Success
    • 1130 Words
    • 5 Pages

    How Does Social Media Influence A Business's Success

    Evans (2010) quotes Roger Katz, CEO at Friend2Friend of Palo Alto, California and Barcelona as saying, “What’s so appealing about social media is its power to reach out to not just one consumer at a time, but a huge network of friends through the open graph. Businesses must learn to do this or risk losing their connection with consumers altogether” (p.8). Businesses can now use digital media to market promotions as an alternative to using newspapers and TV or radio commercials. This is a huge step in the business industry and can have a significant impact on a business’s success; however, most businesses are not aware of just how much of an impact it can have. Social media can greatly influence a business’s success in many ways.…

    • 1130 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Social Media Consumers
    • 737 Words
    • 3 Pages

    Social Media Consumers

    Teens define themselves and receive validation online, while corporation owners use this data to promote their businesses. The purpose of this paper is to analyze the effects of the changing relationship between consumers and marketers due to social media. The biggest effect of this new relationship is that most consumers are blatantly aware they…

    • 737 Words
    • 3 Pages
    Improved Essays
    Read More
  • Great Essays

    Disadvantages Of Social Media Optimization
    • 1583 Words
    • 7 Pages

    Disadvantages Of Social Media Optimization

    Content 8 Social Media Social Media Optimization The world of digital marketing does not end up with only the SEO but it also takes into account the SMO services, which have become its important part. Social media optimization is the improved level of marketing where the traditional SEO services are combined with the latest strategies of marketing to get the maximum benefits out of them. Social networking sites have become the base for the marketers as maximum people are using such sites for getting in touch with each other. SMO is fulfilled through RSS feeds, photo and video sharing, bookmarking, blogging, and news buttons like, etc. It creates a link to the site making it more prominent and visible on the social media channels like…

    • 1583 Words
    • 7 Pages
    Great Essays
    Read More
  • Improved Essays

    Retail And Digital Adidas Case Study
    • 1490 Words
    • 6 Pages

    Retail And Digital Adidas Case Study

    Retail and Digital: Adidas With the increase of the usage digital technology in everyday life, the effect on the retail environment should be examined. For starters, it is clear that technology does not only play a significant role for the customers but also for the business process and strategy within a company themselves. In terms of the customers, digital has opened the doors for new ways to shop and the experience at individual stores. For example, showrooming has increased substantially over the last decade according to the article, Perceived Customer Showrooming Behavior and the Effect on Retail Salespersons. The idea behind this latest trend, is customers use comparison shopping and multiple channels to make a purchase.…

    • 1490 Words
    • 6 Pages
    Improved Essays
    Read More
  • Improved Essays

    Acura Marketing Campaign Analysis
    • 700 Words
    • 3 Pages

    Acura Marketing Campaign Analysis

    By all these various ways of “spreading the word” about the songs that relate back to the sporty ILX sedan, Acura is successful in creating buzz. In essence, Acura’s marketing campaign achieves web objectives through the use of social media. By utilizing social media, such as YouTube and Tumblr, Acura was successful in creating awareness, generating interest, and creating buzz about the Acura sporty ILX sedan and the company in general. Acura was also successful in reaching out to the millennial target market through the use of a music-driven marketing…

    • 700 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    E Marketing Case Study
    • 1526 Words
    • 7 Pages

    E Marketing Case Study

    The dramatic changes are in the communication employed in the process of marketing where use of interactive media is popular. This media allows communication on a two way instead of one-way kind of communication. Internet marketing plays an important role in any business’s multi-channel strategy. The use of internet to deliver business’ promotional marketing messages to consumers is evident. It includes email marketing, social media marketing, search engine marketing, different types of display advertising including web banner, and mobile advertising (Klein et al, 34).…

    • 1526 Words
    • 7 Pages
    Improved Essays
    Read More
  • Superior Essays

    Social Media's Negative Effects On Businesses
    • 1911 Words
    • 8 Pages

    Social Media's Negative Effects On Businesses

    The major thing that social media has allowed businesses to do is promote their business and increase communication opportunities. Businesses were able to use social media such as, Twitter, Facebook, LinkedIn, and Pinterest, to promote their business (RSS). Promoting their business lead to driving traffic to their websites (PayPal), allowing things to spread quickly, which then lead to word of mouth (RSS). Not only were businesses allowed to promote their businesses, but they were allowed to expand their communication opportunities with their customers…

    • 1911 Words
    • 8 Pages
    Superior Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2023 Cram.com
Privacy Policy |  CA Privacy Policy |  Site Map |  Advertise  | 
  • Cookie Settings