The feeling of being protected or safe is one of the many needs of a human. According to dictionary.com protection is defined as “the act of protecting or the state of being protected; preservation from injury or harm.” But protection comes in many forms. This ad for Condom Shop is all about being properly protected and is advertising condoms and safe sex. In the ad you can clearly see that the man is in some sort of battle or situation and he is not properly covered or protected like the other men. Through this ad Condom Shop is promoting safe sex through protection by using text, composition, and sub text.
Fig. 1. Condom shop. Advertisement. Quotescope. 2010. Web.
As soon as the viewer looks at this ad, they would automatically notice the …show more content…
Even though the guy is naked and usually the first thing you would see; he is positioned right in the middle of the ad because that’s where you would normally look first. Also the naked man has a gun right over his penis to protect it and to show that even though he is naked, his gun is still protecting him. Another thing that is symbolizing protection is the wall that they are standing against because it is also serving as a form of protection from the bullets or whatever is coming at them from the havoc in the background. Now the text is kind of out of the way in the lower right hand corner but it is in bright colors so you can clearly see it and so it sticks out from the rest of the ad. “Yellow is one of the most visible colors and is also the most attention-getting color. Yellow can be used in small amount to draw notice,” according to about.com. There is a small amount of the color yellow used in this ad but it is defiantly grabbing your attention and this shade of yellow is suppose to make you feel cheery and warm. This should cause you to want to buy a condom because it could make your sex life more cheery or happy because you know you are being protected and having safe
Fig. 1. Condom shop. Advertisement. Quotescope. 2010. Web.
As soon as the viewer looks at this ad, they would automatically notice the …show more content…
Even though the guy is naked and usually the first thing you would see; he is positioned right in the middle of the ad because that’s where you would normally look first. Also the naked man has a gun right over his penis to protect it and to show that even though he is naked, his gun is still protecting him. Another thing that is symbolizing protection is the wall that they are standing against because it is also serving as a form of protection from the bullets or whatever is coming at them from the havoc in the background. Now the text is kind of out of the way in the lower right hand corner but it is in bright colors so you can clearly see it and so it sticks out from the rest of the ad. “Yellow is one of the most visible colors and is also the most attention-getting color. Yellow can be used in small amount to draw notice,” according to about.com. There is a small amount of the color yellow used in this ad but it is defiantly grabbing your attention and this shade of yellow is suppose to make you feel cheery and warm. This should cause you to want to buy a condom because it could make your sex life more cheery or happy because you know you are being protected and having safe