Leadership And Communication Skills

Communication, being an essential part of organisational leadership affects the members of the organisations and thus in turn the performance of the organisation as a whole. Novick, Morrow and Mays (2008) substantiated this by stating that, the most important skills required by a leader in the 21st century are communication skills. Roebuck (2012) mentioned that leading change and encouraging a vision for internal communication and interacting with external stakeholders for eminent position and the reputation of the organisation, the leaders should focus on communication. In addition Bratton, Grint and Nelson (2004) mentioned, communication is very important in leadership, making reference to ‘Communication’ as being one of the five Cs of leadership with the other Cs being ‘Clarity’, ‘Conviction’, ‘Charisma’ and ‘Care’. Leaders need communication skills as it is crucial for their followers to focus on the organisation’s mission, vision and objectives (Winston & Patterson, 2006).

Deiser and Newton, (2013); Qualman, (2012); Burghin, (2011); Silver, (2009); Holzner, (2009); Castells, (2007) maintains that most companies are unfortunately aware that over the past two decades, …show more content…
It has also made leaders to consider the tools in order to improve on how they do business especially with their stakeholders. The employees felt that they were kept abreast of activities in a sociable way instead of always formalizing things. The prevalence of social media usage has also let organisations to see social media as a tool to be innovative in improving their businesses as they can gather information from internal and external stakeholder at a click of a button which is very