The Human Race Values Beauty Essay
The consumption community for this advertisement was women seeking beauty tips. This advertisement specifically was in a magazine. This advertisement’s demographic is women aging out of their prime. According to an article on womenology.com girls begin feeling anxiety about their appearances starting quite early. 72% of 1200 participants aged 10 to 17 according a 2011 study revealed that they have felt pressure to be beautiful.
The words in the advertisement are: “This is not an advert for an anti-age cream. This is a “pro-age” advert, a new skincare range from Dove. Beauty has no age limit.” The woman in the advertisement is naked, which makes a statement in itself.
From the marketer’s perspective this bold statement is attention grabbing, and could be empowering…