Gender Roles in commercials In our society there are predetermined gender roles that are set by the entertainment industry whether it is subliminal or not. In an interesting commercial for Old Spice they portray both genders in the advertisement and in it you can truly see how the advertisers like to represent the genders with gender stereotypes. It starts off with a woman getting ready to do laundry using Bounce laundry dryer bars, when seemingly out of nowhere famous actor Terry Crews breaks through the wall on a jet ski shirtless and in short shorts. Although it is a very silly commercial intended for the purpose to be light hearted and make people laugh at the randomness and absurdity of the commercial, if you pay attention you can still see how the advertisement is finding a way to define gender roles.
It is a fact that women take up an astounding majority of the people represented in advertisements for domestic products while men are extremely under represented. In this particular Old Spice commercial, it starts out seemingly as a commercial for a domestic product called Bounce dryer bars, the gender being represented to talk about the product is a woman. Our first glimpse of the women is her holding a big basket of freshly cleaned towels that she had recently washed and …show more content…
While some men might not care and are comfortable with the way they are, there are others that wish to be different. These men wish to be more muscular like some of the men shown in advertisements. They also wish to be more masculine because it makes you more of a man than the next man who doesn’t have the same masculine demeanor. And lastly men desire to be more powerful because power means success and being better than someone else. The reason they use men with these characteristics in their commercials is to appeal to the male viewer’s desires of becoming like the men in the
It is a fact that women take up an astounding majority of the people represented in advertisements for domestic products while men are extremely under represented. In this particular Old Spice commercial, it starts out seemingly as a commercial for a domestic product called Bounce dryer bars, the gender being represented to talk about the product is a woman. Our first glimpse of the women is her holding a big basket of freshly cleaned towels that she had recently washed and …show more content…
While some men might not care and are comfortable with the way they are, there are others that wish to be different. These men wish to be more muscular like some of the men shown in advertisements. They also wish to be more masculine because it makes you more of a man than the next man who doesn’t have the same masculine demeanor. And lastly men desire to be more powerful because power means success and being better than someone else. The reason they use men with these characteristics in their commercials is to appeal to the male viewer’s desires of becoming like the men in the