The Canadian Celiac Association (CCA) Alberta Act

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The Canadian Celiac Association (CCA) Edmonton Chapter is a non-profit organization which raises awareness and offers support to those suffering from celiac disease. The organization aims to assist people who have celiac disease by providing information on how to manage the disease and eat a gluten-free diet. Annually, the Edmonton Chapter hosts various events which raise funds for the organization and garner media attention. The organization depends on these events to stay active in the community and continue to provide information on how to live a healthy and comfortable life with celiac disease. These events also allow us to interact with our current members and discuss various resources for managing the disease. With proper media relations, …show more content…
The CCA Edmonton Chapter has an ongoing, friendly relationship with the media, and in the past has provided them interest stories and interviews. Stories which have been covered by local media include: interviews with parents of children who have celiac disease, interviews at events with members and gluten-free business owners, and question and answer sessions with a doctor or expert about some of myths surrounding the disease. During the interviews, parents, members, and experts were able to promote the organization as a resource for information on the disease and managing a gluten-free lifestyle. Our annual events are an excellent opportunity to promote our organization, create awareness, and sustain a crucial relationship with local …show more content…
The CCA Edmonton Chapter offers support by supplying information, answering questions, and hosting a variety of events. In order to continue to deliver information about celiac disease, we must host annual fundraising events which sustain the organization.

OBJECTIVES
Plan the annual Ride, Walk, Run for Celiac
The details for the event need to be finalized prior to any information is released to the media. Once the details are finalized we can begin to formulate how we are going to pitch the story and information to local media.

Create Media Release for Upcoming Event
The success of our media releases will determine whether or not this event gets publicized through local media. Creating a precise, (no more than 2 pages) yet informative media release, will provide journalists and reporters with accurate information to formulate a story around for the public.

Advertise Event in Other Forums
After we pitch our story ideas to local media, we also use our organizations other resources to reach out to current members and supporters of the association. The CCA Edmonton Chapter currently has a website, Facebook page, Twitter account, and newsletter, which can all be utilized to advertise the details and sign up information for this upcoming event.

TARGET AUDIENCES
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