Essay about The Beauty Of The Cosmetics Shop

808 Words Apr 15th, 2016 4 Pages
The workplace I choose is a cosmetics shop. It is a retailer that provides beauty products as well as considerate customer service. I have been to the cosmetics shop for several times and I enjoy the shopping experience there. Before I learnt knowledge about discourses, I just focused on their products and service. This time, I paid much attention to their vocabulary, behaviors, and dress-code when I observed the shop and the employees and I found that it was a unique discourse which was different from classrooms. The discourse shows that the shop’s goal to provide professional and considerate service and consultation for customers.
Employees, also the salespersons, need to know several sets of specialized vocabulary in order to provide service for customers. The first set of the vocabulary is all the cosmetics brands at the shop, such as Anna Sui, Benefit Cosmetics, Chanel, and so on. The second set of the vocabulary is all kinds of the cosmetics from hair and skin to nails and tools. Some commonly used terms at the shop include masks, foundation, and moisturizers, CC creams, and lipsticks, eye brushes, and so forth. Another set of vocabulary is the functions of different cosmetics, such as skin whitening, skin lightening, and anti-aging, hydrating, anti-acne, and anti-wrinkle. Salespersons at the shop need to know the vocabulary in order to recommend appropriate products for customers with different needs and answer their questions. In addition, salespersons have to know…

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