Television News Media 's Visual Representation Of The Candidates

1300 Words Jul 9th, 2015 null Page
Banning, S., & Coleman, R. (2009). Louder than Words: A Content Analysis of Presidential Candidates ' Televised Nonverbal Communication. Visual Communication Quarterly. doi:10.1080/15551390802620464
This article briefly sampled content analysis of 1159 televised shots examined the TV news media 's visual representation of the candidates in the 2000 presidential election. The purport was to optically discern whether it conveyed nonverbal messages that availed or obstructed the candidates. Two dimensions of visual communication that convey affective information were examined—the countenances, appearance, and nonverbal demeanor of the candidates, and the structural features of television edited into news stories by journalists such as camera angle, distance, and kineticism. Overall, he fairly balanced coverage of the two candidates in the visuals that are under the control of journalists. There was not a consistent liberal partialness or incumbent inequitableness; in fact, there was remotely more evidence of the visuals favoring the Republican rather than the Democrat. There were significantly more stories about the Republicans, significantly more visual shots of Bush than of Gore, and the number of shots of Bush in the second a moiety of the newscasts. The only denotement of partialness for the Democrats was the significantly more preponderant number of shots of the Democrat running mate. There was no evidence of systematic partialness of any…

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