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Technology's Negative Impact On USA Today

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Individuals who have the paper delivered to them at 13- to 52- week intervals, print subscribers, are USA Today’s most loyal customers (Ferrell and Hartline, 2014, p. 320). The opportunity of using technology in today’s economy has had a negative effect on USA Today (p. 323). For instance, individuals who have the paper delivered to them, print subscribers, are USA Today’s most loyal customers (p. 320). However, as technology advances, consumers have the opportunity to access news electronically and the number of print subscribers continues to decrease (p. 321). Online news sources have been a primary cause in the decline of print newspaper circulation (Johnson, Goidel, & Climek, 2014, p. 1245). This is due to the fact that online news sources …show more content…
323). USA Today has also gone from offering news online for free to metered pay walls that require readers to sign up for a digital subscription of the paper after accessing a few news stories at no charge (Ferrell and Hartline, 2014, p. 323). Additionally, Gannett increased the price of single-copy printed newspapers (p. 323). This challenge has forced the company to find ways to lower the costs of printing and promote digital versions of the paper (p. …show more content…
It has allowed the company to save money by decreasing the printing and circulation of the newspaper (Ferrell and Hartline, 2014, p. 324). Technology has allowed USAToday.com to develop applications for mobile devices to meet the demand for the most up to date news (p. 324). While technology caused the newspaper industry to decline initially, it has provided a variety of opportunities for USA Today. To name a few, technology has allowed the company to broaden its readership, deliver news for decreased costs, provide readers with direct and customizable news, and issue information to consumers at a much faster rate (p. 324). The only issue with delivering news through sources of media is that there are a great deal of competitors and in order to be successful USA Today must constantly be creative and different from its competitors (p.

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