The opportunities that have affected USA today and are still affecting them are the need to gain new customers and expanding their market share (Ferrell & Hartline, 2014). While USA has been a major player in its industry, they must continue to gain new customers to keep up with the rising overhead costs needed to produce the papers and provide online services. With their readers being in very specific markets, it leaves USA Today a fair amount of markets to tap into.
On the other hand the challenges that has affected and still is affecting USA today is the fact that technology has contributed to a decline in the demand for paper newspapers (Ferrell & Hartline, 2014). Additionally technology has allowed users to have free news at their
On the other hand the challenges that has affected and still is affecting USA today is the fact that technology has contributed to a decline in the demand for paper newspapers (Ferrell & Hartline, 2014). Additionally technology has allowed users to have free news at their