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USA Today's Increase In Digital Media

USA Today's Increase In Digital Media

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I was impressed with what I read in regards to how USA Today used different marketing strategies during its history in order to become the current leader in national leadership in total circulation for a newspaper as of October 2013.

The internet has made a significant impact on the distribution of media. There are several free online resources to get news and up to date information. One of the most affected areas has been in newspapers/journalism. There are many advantages in digital media over printed media. These advantages have caused an increase in digital newspaper subscriptions. (Flavian, 2009).

USA Today makes their stories easier for readers to read and comprehend. I have always had trouble reading comprehension myself so I was

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