The last strength of USA Today is that she embraced online business. It maybe not be obvious advantage, but at least USA Today is not been left behind compare other newspaper that started offering online service and products. The free news are attracting many people to skim the news around which increase USA Today’s popularity compare to many other news websites. Free news is a way of building goodwill. Within a decline induction, most of weakness that were either fixed or avoided with new market strategy and plans. One obvious weakness of USA Today is her customer group. According to the case, eighty-six percent of her readers owns a computer which indicates those customer are starting to shift their reading habit for paper reading to e-reading.
