Blue Apron: The Future Of Digital Media

Digital media technology will continue to grow and evolve at an outstanding rate and will continue to affect the lives of every citizen- assuming net neutrality remains, but more on that later. As the amount of media available has grown, so has the appetite of Americans and beyond. Digital media has changed the way we work, play, shop, and create community. In the late 90's and early parts of this century, Friends hung out at the coffee shop; the same group of friends, every day without a phone or a laptop in site, speaking to each other out loud not via text. As of 2018, even the nightly news could is being prepared for Snapchat. Consumers have a 15 second or less attention span, so companies need to quickly get to the point with their call to action. …show more content…
As more companies seek to integrate on these platforms there is reason to expect expansion in the smart speaker/smart devices market. People who own the devices are consuming more media in different ways, with many exploring podcasts which is somewhat reminiscent of the golden radio days. While the podcast won't take over the television or movie market, it is a useful tool for companies- particularly niche market products like Blue Apron- to become ubiquitous in communities of fans. The convenience of ordering groceries without stopping to log into a device is not lost on consumers, so we can expect this market to continue to