1.1 About the company Founded by Stilson Hutchins, The Washington Post began publishing on December 6, 1877. The Post was sold person to person until in 1905, John R. Mclean bought the newspaper. Under his management, The Post was able to boosts its profits through advertisements and increased circulation. However, because John R. Mclean was a part of the democratic party, there was bias in the news judgements which lowered the credibility and influence of the paper. It wasn’t until 1933 when an auction being held sold The Post for $825,000 to Eugene Meyer who was a financier. He had no background whatsoever of being a newspaperman, but he had strong beliefs that convinced many people. For example, he expressed that the newspaper is to tell the whole truth and the paper is for the readers and audience, not private interest owners. Through Meyer’s sets of principles for the newspaper, The Washington Post started to gain more money and Phillip L. Graham was named president of the company …show more content…
Conclusion In conclusion, The Washington Post has overcome difficulties throughout the years but this is by far their hardest fight. Some might even say it’s become an international crisis while others may disagree on the extremities of how the decrease of print newspapers have become. Technology advancements over the years has evolved into something unexplainable and took over print newspapers. Many people find it more convenient to read the news through their mobile devices which has caused a threat to The Washington Post. Based off the SWOT analysis the strengths of this mobile app will be able to outweigh the weaknesses and create more opportunities for the company. The mobile app will be able to promote the Washington Post to many people and will be able to make it easier for people to carry and more convenient for others to read. If the Washington Post keeps up with the trend in technology than the advancement in hi-tech electronics will not be a