Tata Chemicals Case Study

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Tata Chemicals Limited is a global company with interests in businesses that focus on LIFE: Living, Industry and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.
This story began in Mithapur, Gujarat in western India with the creation of a plant that would raise a wealth of marine chemicals from the ocean, with the potential to touch human lives in many ways. From these humble beginnings a market-leading international business has been created, with operations across four continents. Through its living essentials portfolio, the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodized salt
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TCL’s journey as a soda ash manufacturer began in Mithapur, on the western coast of Gujarat. For many years, the synthetic soda ash plant at Mithapur represented the sum total of TCL’s soda ash manufacturing activities. In 2006, TCL’s soda ash capacity took a significant leap when it acquired the UK-based Brunner Mond Group, (Tata Chemicals Europe Limited) one of the world’s leading manufacturer of soda ash and sodium bicarbonate. Through this acquisition, manufacturing facilities in Northwich and Winnington, UK and Lake Magadi, Kenya joined the TCL fold. In early 2008, TCL successfully completed the acquisition of US-based General Chemical (now Tata Chemicals North America) Industrial Products (GCIP), thereby gaining access to some of the world’s largest recoverable trona ore deposits which can be very economically converted to soda ash at GCIP’s plant in Green River, Wyoming. The acquisition of GCIP increased TCL’s soda ash capacity to around 5 million tonnes per annum. Moreover, about 60% of this capacity is based on natural soda ash units at Wyoming and Lake Magadi. TCL’s customer base now encompasses some of the world’s leading and recognizable companies such as Procter & Gamble, Unilever, Church & Dwight, Saint Gobain, Pilkington, Asahi, Owens Illinois, Guardian, PPG, …show more content…
Also certain norms and regulations of most governing authorities also come into play such as the WTO, UN etc. Also new government policies and ventures aimed towards being a competition for the company and the home product.
• Economic Environment: The interest rates and the exchange rate established by the authorities play a major role for the organization. Even international trade or economic issues to a certain extent. Specific taxation policies against certain products are also a vital economic factor.
• Social Environment: The lifestyle and trending patterns among the masses relates to the social aspect of the company along with the ethnic/cultural norms of the society. The purchasing power of the buyer is also a major concern for the company to know its demand and the consumer capacity towards their product range.
• Technological Environment: The amount of funding provided by the home country towards new research & innovation project correspond to the technological environment of the company. Apart from the funding provided the level to which the organization has used the technological ventures to gain a competitive edge is again another major

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