Tata Motors Case Study Essay

3854 Words 16 Pages
THE CASE
On a rainy Thursday evening, as Mr. Pramod Kumar, the AGM-Industrial Relations-TATA Motors, was sipping his cup of tea, he had some unexpected visitors. A five-minute meeting with the visitors turned Mr. Kumar’s day on its head. Ramdas Soren, the local MLA of JMM (Jharkhand Mukti Morcha) in 2013 along with Santosh, the leader of the contract labour union in TATA Motors affiliated to JMM threatened to go on an indefinite strike if their demands remained unmet. Considering the seriousness of the situation at hand, Mr. Pramod Kumar decided to revisit the history of contract labourers at Tata Motors.
Pre 2006
It all began in the 1960s. A long-time contract labourer, Shankar, was representing a group of contract labourers at TATA Motors.
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Headquartered in Mumbai, it is the seventeenth largest automobile manufacturer in the world, by volume. It is currently ranked 312th in the Fortune Global 500 list.
TATA Motors had initially started off as a manufacturer of locomotives. Founded in 1945 under the name of TELCO (TATA Engineering and Locomotive Company), TATA entered the commercial sector in 1954, in collabouration with Daimler-Benz AG. After establishing its foothold in this sector and then dominating it for the next four decades, TATA Motors launched its first passenger vehicle, the TATA Sierra. Since then, TATA motors has a launched a series of successful and iconic vehicles in the Indian passenger vehicle market. Notable among them are the TATA Indica (India’s first indigenously developed passenger car), the TATA Safari (India’s first SUV) and the TATA Nano (the world’s cheapest passenger car).
The firm has also acquired manufacturing units around the world, notably the truck-manufacturing unit of Daewoo (renamed to TATA Daewoo) and Hispano Carrocerra, a Spanish bus and coach manufacturer. In recent times, TATA Motors also acquired the British premium car maker Jaguar Land

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