Program & Batch: PGDM 2014-16
Term: Term V
Course Name: Sales Management
Name of the faculty: Dr. S. R. Singhvi
Topic/ Title : Individual Assignment – STMO Study: Bharat Petroleum Corporation Ltd.
Original
or Revised Write-up:
Original
Group Number: Group 15
Contact No. and email of Group Coordinator: +91 9910313727 mehra.atin9@gmail.com Group Members: Sl. Roll No. Name 1 140103039 Atin Mehra
INDIVIDUAL ASSIGNMENT – BHARAT PETROLEUM CORPORATION LIMITED (LUBRICANTS BUSINESS)
INTRODUCTION
Bharat Petroleum Corporation Ltd. is an Indian state owned Public Sector Undertaking (PSU) headquartered in Mumbai which primarily deals in Oil, Gas and it’s allied products. Bharat Petroleum processes crude oil and provides various derived products such as …show more content…
It has tied up with Hero Honda Motors, Tata Motors, TVS Ltd., L&T Komatsu, Elgi Compressors, Kirloskar Oil Engines Ltd. etc and is continuing to increase partnerships with other OEM’s.
All these strategic tie-ups with OEM’s are executed by Corporate Sales Managers of BPCL. Customized offerings and efficient customer service are the core elements of serving the OEM’s.
• Product Quality & Service: The lubricants category is highly competitive and major impetus of BPCL is on continuous technology upgradation. Thus, R&D efforts of the company are in tandem with the marketing efforts and the insights gained from the field salesforce.
• Development of Rural Markets: In addition to urban markets, corporate level marketing strategy has also focused upon the need to build and capitalize the rural markets. As the purchasing power of rural consumers is increasing, so there has been a tremendous increase in the sale of two wheelers in this market. Thus, BPCL also aims to capitalize on this market through its Bazaar
Term: Term V
Course Name: Sales Management
Name of the faculty: Dr. S. R. Singhvi
Topic/ Title : Individual Assignment – STMO Study: Bharat Petroleum Corporation Ltd.
Original
or Revised Write-up:
Original
Group Number: Group 15
Contact No. and email of Group Coordinator: +91 9910313727 mehra.atin9@gmail.com Group Members: Sl. Roll No. Name 1 140103039 Atin Mehra
INDIVIDUAL ASSIGNMENT – BHARAT PETROLEUM CORPORATION LIMITED (LUBRICANTS BUSINESS)
INTRODUCTION
Bharat Petroleum Corporation Ltd. is an Indian state owned Public Sector Undertaking (PSU) headquartered in Mumbai which primarily deals in Oil, Gas and it’s allied products. Bharat Petroleum processes crude oil and provides various derived products such as …show more content…
It has tied up with Hero Honda Motors, Tata Motors, TVS Ltd., L&T Komatsu, Elgi Compressors, Kirloskar Oil Engines Ltd. etc and is continuing to increase partnerships with other OEM’s.
All these strategic tie-ups with OEM’s are executed by Corporate Sales Managers of BPCL. Customized offerings and efficient customer service are the core elements of serving the OEM’s.
• Product Quality & Service: The lubricants category is highly competitive and major impetus of BPCL is on continuous technology upgradation. Thus, R&D efforts of the company are in tandem with the marketing efforts and the insights gained from the field salesforce.
• Development of Rural Markets: In addition to urban markets, corporate level marketing strategy has also focused upon the need to build and capitalize the rural markets. As the purchasing power of rural consumers is increasing, so there has been a tremendous increase in the sale of two wheelers in this market. Thus, BPCL also aims to capitalize on this market through its Bazaar