Essay about Taran Swan at Nickelodeon Latin America Case Study
Background and Scope
In 1979, Nickelodeon, “a cable channel for kids 2-11 years old, was launched in the United States”. Nickelodeon provided a wide-range of programming which including “live-action, comedy, drama, animation, music and sports and game shows”. By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own “on-air identity and slogan” for each endeavor. Nickelodeon used an “International Swat Team” to launch the network into other countries and once established turned it over for local personnel …show more content…
Taran Swan has become pregnant at an important time in her company’s progress, when there are still several challenges to complete. Among these include attracting profitable advertisers, closing a deal with Cablevision/TCI and broadcasting to Brazil. There is no simple way to achieve these goals, and they all fall under problems that need to be addressed over time with the proper management. There are options that Swan has as it relates to the management of Nickelodeon while she is away on pregnancy.
1. Swan could give the responsibility of managing the company to a single person.
2. Swan could have two or more people share her responsibilities.
3. Swan could manage her team remotely and possibly appoint another lower manager to handle the