Essay about Taran Swan at Nickelodeon Latin America Case Study

1975 Words Nov 11th, 2012 8 Pages
Taran Swan at Nickelodeon Latin America (A) Case Study

Background and Scope

In 1979, Nickelodeon, “a cable channel for kids 2-11 years old, was launched in the United States”. Nickelodeon provided a wide-range of programming which including “live-action, comedy, drama, animation, music and sports and game shows”. By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own “on-air identity and slogan” for each endeavor. Nickelodeon used an “International Swat Team” to launch the network into other countries and once established turned it over for local personnel
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Though NLA had secured carriage on major Brazilian networks, they still had to develop programming for the feed. This would require a significant amount of work as the company would need to customize the programming for the Brazilian culture, as it differed from other Latin American countries. Creating a successful feed in Brazil would open up new advertising opportunities and new affiliate sales opportunities and would solidify NLA as a major brand in Latin America. Swan knew that she would need to manage all three of these critical activities from New York to make sure that NLA continued to progress. However, she was unsure how to do so.

Recommendations

Taran Swan has become pregnant at an important time in her company’s progress, when there are still several challenges to complete. Among these include attracting profitable advertisers, closing a deal with Cablevision/TCI and broadcasting to Brazil. There is no simple way to achieve these goals, and they all fall under problems that need to be addressed over time with the proper management. There are options that Swan has as it relates to the management of Nickelodeon while she is away on pregnancy.

1. Swan could give the responsibility of managing the company to a single person.

2. Swan could have two or more people share her responsibilities.

3. Swan could manage her team remotely and possibly appoint another lower manager to handle the

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