Swot Analysis: SWOT Analysis Of An Event Management

1674 Words 7 Pages
SWOT analysis’ are conducted by business, event, and marketing managers to strategically plan out future events. As an event manager, the only way we can really know how an event turned out would be to do a SWOT analysis on it. As a marketing and promotion manager, SWOT analysis’ are crucial and therefore need to be specific because event managers can go above and beyond with the planning of the event, but the promoting will actually draw people into actually signing up for it. The SWOT analysis will determine the Strengths, Weaknesses, Opportunities, and Threats that an event, project, or situation has had. In our case, the SWOT analysis will better help us prepare for upcoming events held by the Association of Sport Business and Entrepreneurship …show more content…
The next strength was that there was a lot of passionate college students that wanted to get more involved with the city of Belleville. There was a lot of access to volunteers as well. Another strength was that it showed the students that the association is interested in having more campus wide activities. We also had a better turnout then we had originally thought we were going to have and when we able to get sponsors that wanted to help us out even though they weren’t sure what they were going to get out of the event. Another strength was that we got a great amount of feedback, whether it was good or bad regarding the 5k The last strength, which I believe is the most important is that although many things went wrong, none of us started freaking out because we were running out of time to get things done. It’s important to know that although we had many strengths, we can always build on what we did this year and make it that much better for the following …show more content…
It’s crucial though, for the association, to learn from the mistakes that we had made. This SWOT analysis, along with the many others, highlighted exactly what we need to continue doing and what we need to do better. This event was a learning experience for everyone. As an event manager, we could have gotten more response out of the community in order to see what they would like to do as a relationship builder with the university. This is important because the community and campus relationship should be beneficial to both parties. The SWOT analysis shows that we had a great opportunity to make this event really special to the city of Belleville and it could have been accomplished by making the 5k unique to the town itself, incorporating both the community and college in one event. On the marketing and promotion side of the event making, we could have accomplished more than we did. The main thing we need to get done for the next event is to promote it on social media. Social media has been an enormous help to event and promotional managers the last couple of years and if we want our event to succeed, that will be the first task that needs to be done. Marketing and promoting will make or break an event and because of that we need to emphasize more time on the creative process of marketing the different

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