A strategic plan is devolved through the process of environmental scanning, or a system of monitoring and evaluating information from internal and external environments to an organization. The easiest way to conduct an environmental scan of an organization is through a process called a SWOT analysis; an analysis of a company’s internal strengths and weaknesses, and external opportunities and threats in the marketplace (Wheelan, Hunger, Hoffman and Bamford, 2015). Apple, Inc. has been a dominant force in the hardware and software market for many years after the release of the first iPhone in the mid 2000’s.
Strengths
Apple offers many strength’s in the technology marketplace. The current SWOT analysis by the firm Marketline (2015) indicates …show more content…
Although the iPhone showed a 57% revenue increase from the first quarter of 2013 compared to the first quarter of 2014, the iPad’s revenue dropped 22% during the same reporting period (Moskowitz, 2015). Furthermore, Apple only controls about 10% of the mobile phone market compared to 30% that Samsung controls (Marketline, 2014). Google is also emerging into the mobile phone market and is sure to take additional market share from Apple. Other products show to Apple’s growth as modest and steady, but “when a company relies so heavily on one product-in this case, the iPhone-an unexpected failure can have significant impact (Moskowitz, 2015, pg.2). Although, as societies continue to have the need of gadgetry and being connected in real time, the Apple Watch could help balance out the revenue generation of the iPhone and iPad, if it proves to be successful. The Apple Watch seems to lack any serious competition at this point. However, as fast as technology changes and companies strive to keep up with Apple, the company will need to continue with its reputation of innovation to overcome its limited product
Strengths
Apple offers many strength’s in the technology marketplace. The current SWOT analysis by the firm Marketline (2015) indicates …show more content…
Although the iPhone showed a 57% revenue increase from the first quarter of 2013 compared to the first quarter of 2014, the iPad’s revenue dropped 22% during the same reporting period (Moskowitz, 2015). Furthermore, Apple only controls about 10% of the mobile phone market compared to 30% that Samsung controls (Marketline, 2014). Google is also emerging into the mobile phone market and is sure to take additional market share from Apple. Other products show to Apple’s growth as modest and steady, but “when a company relies so heavily on one product-in this case, the iPhone-an unexpected failure can have significant impact (Moskowitz, 2015, pg.2). Although, as societies continue to have the need of gadgetry and being connected in real time, the Apple Watch could help balance out the revenue generation of the iPhone and iPad, if it proves to be successful. The Apple Watch seems to lack any serious competition at this point. However, as fast as technology changes and companies strive to keep up with Apple, the company will need to continue with its reputation of innovation to overcome its limited product