Apple Barriers Essay

1053 Words 4 Pages
Apple is in a unique situation where things that might be a barrier to most company’s actually increase Apple’s desirability. However, there are two things that could potentially be a barrier to Apple succeeding in the iTV arena. First, the avenues available to people to purchase Apple products are traditionally somewhat limited. The iPad/iPhone/iPod have been available in non-traditional Apple retailers like Walmart/Target, however, MacBooks and other higher end Apple products traditionally are only available online or via an Apple store – and recently BestBuy. The second barrier is the price point. While there is a market for high end TV’s, Apple tends to hold a residential/student/consumer niche market as their customer base. An iTV with retina display, an Apple OS, potentially some sort of touch screen/force touch, and other Apple key features, might price itself out of that market and not be able to enter the higher end adult/business market due to the cost and technology.
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The other way to go at this would be to continue the exclusivity of how the computers are sold, and only offer in select stores/online. This might allow Apple to retain more of the profits, meaning that even though sales might be lower, profits might be higher.
To overcome the pricing barrier, Apple just needs to do what it does best. Create a solid product that lasts years, and that people covet. If people can still be operating an Apple iTV in 5-8 years, just like they do their Mac’s, then many will qualify the price as appropriate due to the long term savings. Apple customers tend to understand that yes, they do pay more up front. However, they are not purchasing a computer or phone every year/every other year to just keep up with technology.
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