Summary Of Bob Golomb's Blink

Bob Golomb, the sales director of a Nissan dealership, indicated his three rules that guided his every action: “Take care of the customer. Take care of the customer. Take care of the customer.” When I read this from the book Blink, I was like “totally agree!”

After explaining how powerful the thin-slicing is, the author of Blink started to show its dark side. Bob’s story is a wonderful example that the secret of his success is never judging anyone on the basis of their appearance. He said “prejudging is the kiss of death” and he always gave everyone the best shot, not matter the customer is a farmer or a teenage. From a salesman’s perspective, for dealing with customers Bob emphasized thinking rather than feeling. He does not use feeling to guide his behaviors of dealing with customers but treat all the customers as best he can do based on logical thinking. From customers’ perspective, they feel being well took care by Bob, which influence their purchase behaviors directly. Same as what we learned about behavioral paradigm, we can see that the good feeling caused consumer’s behavior from the number of cars Bob sold. …show more content…
Different with consumers in CPG industry, the clients of biological technology seems to have much less influenced purchase behaviors from behavioral paradigm rather than cognitive paradigm. Probably you cannot imagine that a scientist pay more attention to how pretty the package of kits look and make them feel enjoyable rather than the quality of the kits. However, the “thin-slicing” or the behavioral paradigm also works for scientists. I represent my company to join a national conference meeting every year, which is the time I talk to my consumers face-to-face and observe their behaviors and reactions about our marketing campaigns and