Liking Apples More Than Oranges

“People are different”, is an obvious statement. Liking apples more than oranges while understanding others will like oranges more than apples is easy to agree with. However, “People are different”, becomes more interesting as this statement is really examined. James B. Twitchell created the VAL test, a test which identifies what kind of consumer one is. Different types of consumers included in the VAL test are innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors. The innovator and the achiever consumer are two of the consumer types which will be evaluated. Tyler, in the article “What We Are to Advertisers,” is the achiever type consumer who has nothing more important in his life than his family and his job. He is hard working, goal oriented, professional, and whose schedule is always full. Tyler believes that technology gives him a boost in his productivity level. Therefore, he relies heavily on his phone for his schedule, music, internet, and camera. On the other hand, Mike is the innovator type consumer. He is a lifelong learner, future oriented, always listening to new ideas, enjoys the challenge of problem solving, and is interested in a variety of activities. Mike believes in science and research and development. Advertisements are not particularly useful to Mike as he does not trust …show more content…
He enjoys keeping everything in his life ordered, clean, and organized.. Tyler likes to be considered professional, and he doesn’t like to waste time. To him, time is money. Tyler is a very unique and loyal person. Mike, in contrast, is always learning and taking new things in. He is adventurous and likes to try new things. It does not matter if he is working, at home, or if it is the weekend, he is up for a challenge. For example; Mike has tried spelunking, the really exotic word for the super adventurous sport of cave diving. Mike however is very skeptical of