Blink By Frank Gladwell Analysis

Decisions are made everyday by humans some are easy others are impossible to choose, and there is a great deal of influences that go behind a decision. However in Blink by Malcolm Gladwell, Gladwell shows the reader different ideologies of various tactics of decision making with contrasting influences, furthermore Gladwell establishes the power of snap judgements with ideas from the book. Gladwell seeks to persuade the reader to employ his concepts of decision making in everyday life, using persuasive techniques such as, emotional appeals, personal stories, and logical schema. In his novel, Gladwell begins with a story of a fake statue and how it fooled experts but others could tell it was fake just from one glance. He then goes on to discuss the concept of thin-slicing, where breaking down a clip of a couples talking for fifteen minutes can determine is the couple will stay married or if they will be divorced. Additionally Gladwell explains subconsciously motivated behaviors with gamblers in a casino, and next …show more content…
This occurs when Gladwell is discussing of a simulated battle between “Red and Blue forces” run by the government (103). Gladwell choose the red vs blue simulated battle to depict two of his concepts clash. “Blue” representing long, thought out, well informed, planned decisions while “red” represents quick and snap judgements. Gladwell discusses how the red force ended up winning even though they had less men and information. Gladwell also explains how the decision in the moment is better, furthering his ideas in the book. This is an effective argument because it shows a real battle and how the outcome was based off the quick decisions red team made. This shows the reader the effectiveness of quick judgements, and how it can be better than long thought out decisions. Making compare and contrasting a viable method Gladwell uses in order to persuade his