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CUSTOMER ANALYSIS
The population of Silver Spring is 78,488, with a growth of 2.5%. The population of Silver Spring consists of 48% males and 52% females. The immediate geographic target of LOOKS is Silver Spring and its neighboring communities of total 250,000 of population. Approximately 12 miles geographic radius is in need of the offered services. The total targeted population 100,000. Baby boomers, Gen-Xers and baby boomlet and the young generation are the groups that are targeted by ‘LOOKS’. 4. ANALYSIS OF PRIMARY COMPETITORS
The location chosen offers very less competition or no competition. Though there are two major competitors which LOOKS has to compete with. Ebony Barber's Unisex & Fenton Barber Shop are the two major competitors of LOOKS. As Silver Spring is one of the biggest hub for business it may likely to be hurt by emerging competition. LOOKS will have to face Monopolistic competition, as its competitor is able to differentiate their offerings. 5. MARKET RESEARCH The demographic segregation of Silver Spring is displayed in the graph displayed below: Age Group | % | Under 18 yrs | 23% | 18 – 24 yrs | 9.3% | 25 – 44 yrs | 37% | 45 – 64 yrs | 21.2% | Above 65 yrs | 9.6% …show more content…
Customers have become more value driven in choosing their products or services.Silver Spring organizes several ethnic festivals, musical and entertainment events. One of the most famous film festival i.e. Silver docs Documentary film festival is held every year in the month of June. Silver Spring also organizes Silver Spring Jazz festival which is one of the biggest musical festival which attracts more than 20,000 people. This festival is held on the second Saturday in the month of September. It also hosts American Film Institute Silver Theatre and culture, which showcases American as well as different foreign …show more content…
PUBLIC RELATIONS PROGRAM
Maintaining ongoing contact is essential for building relationships. It is the extension of engaging and focuses on keeping a customer. The objective is to increase the customer base, and retaining customers and engaging them on an ongoing basis results in increased product service opportunities and provides the opportunity to learn more about the customer, and forge closer relationships. 23. SALES PROMOTIONS
LOOKS has to build effective communication strategy so as to capture maximum market.
LOOKS has to work to develop an insight in people. LOOKS will be positioned in the mind of people as “one stop solution for hair care and styling”, one-size-that -fits-all”, and “A mirror to your Image”.
LOOKS has to follow “learn-feel-do” model for determining its communication objective as the target audience has high involvement with a service provided to have differentiation. 24. ADVERTISING AND PROMOTIONS EFFECTIVENESS
Competition and Buying patterns of people of Silver Spring
LOOKS competitors include:
1. Traditional Barbers:
2. Franchised "Quick Salons
3. Independent
The population of Silver Spring is 78,488, with a growth of 2.5%. The population of Silver Spring consists of 48% males and 52% females. The immediate geographic target of LOOKS is Silver Spring and its neighboring communities of total 250,000 of population. Approximately 12 miles geographic radius is in need of the offered services. The total targeted population 100,000. Baby boomers, Gen-Xers and baby boomlet and the young generation are the groups that are targeted by ‘LOOKS’. 4. ANALYSIS OF PRIMARY COMPETITORS
The location chosen offers very less competition or no competition. Though there are two major competitors which LOOKS has to compete with. Ebony Barber's Unisex & Fenton Barber Shop are the two major competitors of LOOKS. As Silver Spring is one of the biggest hub for business it may likely to be hurt by emerging competition. LOOKS will have to face Monopolistic competition, as its competitor is able to differentiate their offerings. 5. MARKET RESEARCH The demographic segregation of Silver Spring is displayed in the graph displayed below: Age Group | % | Under 18 yrs | 23% | 18 – 24 yrs | 9.3% | 25 – 44 yrs | 37% | 45 – 64 yrs | 21.2% | Above 65 yrs | 9.6% …show more content…
Customers have become more value driven in choosing their products or services.Silver Spring organizes several ethnic festivals, musical and entertainment events. One of the most famous film festival i.e. Silver docs Documentary film festival is held every year in the month of June. Silver Spring also organizes Silver Spring Jazz festival which is one of the biggest musical festival which attracts more than 20,000 people. This festival is held on the second Saturday in the month of September. It also hosts American Film Institute Silver Theatre and culture, which showcases American as well as different foreign …show more content…
PUBLIC RELATIONS PROGRAM
Maintaining ongoing contact is essential for building relationships. It is the extension of engaging and focuses on keeping a customer. The objective is to increase the customer base, and retaining customers and engaging them on an ongoing basis results in increased product service opportunities and provides the opportunity to learn more about the customer, and forge closer relationships. 23. SALES PROMOTIONS
LOOKS has to build effective communication strategy so as to capture maximum market.
LOOKS has to work to develop an insight in people. LOOKS will be positioned in the mind of people as “one stop solution for hair care and styling”, one-size-that -fits-all”, and “A mirror to your Image”.
LOOKS has to follow “learn-feel-do” model for determining its communication objective as the target audience has high involvement with a service provided to have differentiation. 24. ADVERTISING AND PROMOTIONS EFFECTIVENESS
Competition and Buying patterns of people of Silver Spring
LOOKS competitors include:
1. Traditional Barbers:
2. Franchised "Quick Salons
3. Independent