Summary: Consumer As A King In India

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Register to read the introduction… Various industry has different products but their destiny is same & it is the consumers. Every product must have certain demand to survive in the market. So it's the duty of a businessman to attract consumers by satisfying the needs of his consumers in every possible way. But that does not mean that consumers are treated like a king because behind every service provided to the consumers actual reason is to make profit.

If some shops have better staff than others that means the consumers have to pay more in those shop. So it's the consumers who have to pay for everything & if consumer is not satisfied by the product or there is a defect in the same then he has to go through a time consuming lengthy process to get a replacement. So I don't think that consumers are really treated as a king in India. | | |
To my point of view consumer is the king. If any company produce anything they should be plan that thing that customer like it or not it should be depend on the requirement of the consumer. If any shopkeeper is selling any defected & expired products, consumer can take step against about that shopkeeper and who is making that products & can complain in consumer form. So we can say that consumer is the king.
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Indian market is basically seller dominated market. Indian consumer has don't have knowledge about quality goods and its price.

So many companies are there directly do ford with consumer. Government rule can not save consumer because lack of knowledge about rule, all process are unsystematic way. Consumer do not want to lose there time as well as follow rule and regulation. Lack of government support and lack of willingness of consumer, making seller dominated market. Always suffering consumer. | | |
I think that the consumer is not a king at all actually he is a just a source of money for the companies and the government. They keep us robbing by providing us sub-standard products in the name of world class products. They lure us by showing us attractive adds and we buy the products just to find the product is not up to the mark and then what do we do go buy same product of another company's make and the process keeps repeating. Guess what would have a king done? cut the hands of the lair but the consumers don't even complain so the consumer is an idiot just a person whom the companies fool to churn out money of him. | |
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If the product of a company is being liked by the consumers then only they will be willing to spend there hard earned money on that. It also depends upon the substitutes available to the customers in the market. Even then customers liking and disliking depends upon the quality of goods and services they are getting by the company among the so many options available in the market. So consumer is the king but the king can be made a loyal customer by the performance and the right frequency of availability. So it depends upon the companies that how it is going to impress its god for its future existence in market.

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