FATIMA FERTILIZERS
Prof. F.A. Fareedy
MBA II
SEC B
29th July, 2015
Presented by:
Babar Zahoor Ul Hasan
Saman Iqbal
Contents
Introduction: 2
Policy Statement of Ethics and Business Practices 3
Products & Services 4
Industrial Solutions 5
Farmer Support & Education 5
ORGANIZATIONAL STRUCTURE 6
Competitors: 7
Fauji fertilizer 7
Engro Fertilizers Limited:- 9
Financial ratios 11
Models 28
SWOT ANALYSIS 30
IFAS 35
EFAS 36
SFAS 37
New strategy 38
New proposed Vision Statement 40
New mission statement 40
Recommendations 41
Conclusion 42
Executive summary
Fatima fertilizer has done well over the past few years, it is currently number three in terms of market share, but is steadily rising and is said that it will soon beat engro fertilizer. …show more content…
Weakness
The company is competing against already well established brands, so in the short run company can’t do any thong significant about it, the brand name of sona by Fauji has been established so strong in the mind of its consumer that people don’t want to switch. Fauji has developed this brand name over a number of decades so it is not going to be easy to break the monopoly of such a brand.
Then the farmer is uneducated as well, although new and better products are being produced by the company but due to less knowledge farmers aren’t willing to try out these products, rather the mentality in the country is such that they prefer UREA for all of the crops.
There are also many substitutes available in the market, from small and medium scale companies as well, so it makes selling of the product more difficult as well.
Logistics is one of the major problems that the company is facing; there is no proper supply chain structure that has been established yet. It is difficult to distribute the product in all the areas as there are no proper channels that have been established …show more content…
this will provide access to new markets and resources to company that weren’t available while manufacturing in Pakistan.
Fatima fertilizer now has a certain opportunity to expand and to grow, many fertilizer plants have been shut down, and it has recently acquired Dawood Hercules, which is a big news, this way fatima fertilizer can easily get major market share chunks, and if keeps up this way it can look forward to create a monopoly in the future.
In Pakistan there is little utilization of fertilizer therefore there is a possibility and a great opportunity of increase in fertilizer consumption, company can educate the farmer about the usage and the benefits of the product and this can lead to higer demand and consumption.
Pakistan is a country where there supply of ferlizer is low, and it has to be imported, so the potential is huge, company can increase the productivity of its plants, produce more as there is alrady demand in the market. So selling the product is not an issue as there is excess demand of the
Prof. F.A. Fareedy
MBA II
SEC B
29th July, 2015
Presented by:
Babar Zahoor Ul Hasan
Saman Iqbal
Contents
Introduction: 2
Policy Statement of Ethics and Business Practices 3
Products & Services 4
Industrial Solutions 5
Farmer Support & Education 5
ORGANIZATIONAL STRUCTURE 6
Competitors: 7
Fauji fertilizer 7
Engro Fertilizers Limited:- 9
Financial ratios 11
Models 28
SWOT ANALYSIS 30
IFAS 35
EFAS 36
SFAS 37
New strategy 38
New proposed Vision Statement 40
New mission statement 40
Recommendations 41
Conclusion 42
Executive summary
Fatima fertilizer has done well over the past few years, it is currently number three in terms of market share, but is steadily rising and is said that it will soon beat engro fertilizer. …show more content…
Weakness
The company is competing against already well established brands, so in the short run company can’t do any thong significant about it, the brand name of sona by Fauji has been established so strong in the mind of its consumer that people don’t want to switch. Fauji has developed this brand name over a number of decades so it is not going to be easy to break the monopoly of such a brand.
Then the farmer is uneducated as well, although new and better products are being produced by the company but due to less knowledge farmers aren’t willing to try out these products, rather the mentality in the country is such that they prefer UREA for all of the crops.
There are also many substitutes available in the market, from small and medium scale companies as well, so it makes selling of the product more difficult as well.
Logistics is one of the major problems that the company is facing; there is no proper supply chain structure that has been established yet. It is difficult to distribute the product in all the areas as there are no proper channels that have been established …show more content…
this will provide access to new markets and resources to company that weren’t available while manufacturing in Pakistan.
Fatima fertilizer now has a certain opportunity to expand and to grow, many fertilizer plants have been shut down, and it has recently acquired Dawood Hercules, which is a big news, this way fatima fertilizer can easily get major market share chunks, and if keeps up this way it can look forward to create a monopoly in the future.
In Pakistan there is little utilization of fertilizer therefore there is a possibility and a great opportunity of increase in fertilizer consumption, company can educate the farmer about the usage and the benefits of the product and this can lead to higer demand and consumption.
Pakistan is a country where there supply of ferlizer is low, and it has to be imported, so the potential is huge, company can increase the productivity of its plants, produce more as there is alrady demand in the market. So selling the product is not an issue as there is excess demand of the