Subway Analysis Essay

3584 Words Nov 9th, 2012 15 Pages
How Subway Tops The Fast Food Chain

Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009)
Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be
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Subway will continuously provide assistance to make sure that the franchisee gets all the basic information. Subway is committed to customer satisfaction through offering high quality food with exceptional service and good value. Subway takes great pride in serving each other, the customers and the communities. Subway is seeking continuous improvement in everything. Subway values a sense of urgency and emphasizes an innovative, entrepreneurial approach to business. Subway expects fairness and mutual respect in all the activities. Subway knows that success depends upon the initiative is taken individually and the ability to work as a team

Background

Subway Business Analysis

Subway is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. Subway had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers beyond Subway traditionally health-conscious consumers should increase the company's share of the fast food market.

Strategic Marketing Issue

Being part of a highly competitive and dynamic market, Subway faces a

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