Product Summary
Atomic Burgers is a chain of food trucks, we aim to provide efficient and excellent service that will aim to keep customers coming back for more. Atomic Burgers will primarily operate in the central business district of Sydney. We provide a wide range of burgers to cater for all dietary requirements so that you can taste every little flavour!
Product Differentiation
The factors which distinguish Atomic Burgers from our competitors is our efficient and excellent service, environmentally friendly packaging and our wide range of burgers. These factors are what form our wide variety of loyal customers.
In today’s modern society many consumers are busy and need efficient service. Many of our customers do not have time to wait for long meal preparation and this is why many consumers choose Atomic burgers’ quick and easy products. Our products are made and packaged for consumer convenience. As well as having convenient and efficient products Atomic Burgers aims to provide a high level of customer service. Our service includes a friendly and helpful attitude from all of our trained staff, an excellent atmosphere and a wide range of products available to our valued customers.
With a rapidly degrading …show more content…
In today’s modern society many consumers are busy and need efficient service. Our Atomic Burger trucks are set up in the busiest locations in the city, such as the CBD. Because many of consumers do not have time to wait for long meal preparation and this is why many consumers choose Atomic Burgers’. As office workers leave work for their lunch, they can come to one of Atomics Burgers’ food trucks and pick up a tasty quick meal, leaving them satisfied. Our primary target market is projected to generate most of our revenue. Our primary market will be largely made up of loyal customers who enjoy our efficient and excellent customer service and likely to make repeat