Subi-Monte Cafe Case Study

Improved Essays
Statement of the Problem
The main purpose of this study is to assess the food and service of Subi-Monte Café in Centennial Road, Kawit Cavite.
The specific problems that will be answered through the research are the following:

1. What is the demographic profile of the respondents according to:
1.1 gender;
1.2 age;
1.3 civil status;
1.4 employment status
1.5 monthly salary
1.6 place of residence?

2. What is the behavioral profile of the respondents in terms of: 2.1 reason for visit; 2.2 frequency of visit; 2.3 spent per visit?

3. How do the customers assess the food and drinks of Subi-Monte Café in terms of:
3.1 taste;
3.2 quality;
3.3 price;
3.4 freshness;
3.5 serving size?

4. How do the customers assess the service
…show more content…
5. What are the customers’ suggestions to improve the offerings of Subi-Monte Café?

Hypothesis of the Study The null hypothesis of this study is “the food and service offerings of Subi-Monte Café is the most important factor to satisfy customers and achieving the continuous improvement of their business”.

Significance of the Study The research findings will be of great benefit to the following groups of individuals:
Owner of Subi-Monte Café
The study will help the owner/manager to know and assess their current status from their customers; also to make them be more knowledgeable to how Subi-Monte Café satisfies their customers in their food and service offerings and to be more motivated to improve their business continuously.

Staff of Subi-Monte Café
The study will help the staffs to improve their performance in assisting their customer needs and also to make them more educated in how they handle the conflicts of their customers. Present Customers of Subi-Monte Café
The study will help the present customers of Subi-Monte Café to fulfill their satisfaction and also to give their insights about the assessment of Subi-Monte Café and lastly to give them the sense of continuous
…show more content…
Also this study will serve an adequate training that will provide the researchers essential knowledge and skill for their future career.
Future Researchers The study will help the future researchers to guide them to be their reference for future studies that related to the topic assessment of offerings basis in continuous improvement.

Feasibility of Study The researchers have access to the data needed for the research. Information about the coffee shop will be provided by the Subi-Monte Café Management. In addition, identifying the assessment of offerings can be gathered from the existing customers during data gathering through survey and questionnaires. The researchers also have access to the related literatures and studies from the internet and books available at STV library. Lastly, the researchers also preferred Subi-Monte Café since it is within of Cavite area.

Scope and Delimitations The study is limited to the current customer of Subi-Monte Café Centennial road, Kawit Cavite. The sampling would take place on the peak days of the coffee shop in order to collect the most accurate information.
Assumption of the

Related Documents

  • Improved Essays

    Swot Analysis Of Longhorn

    • 1206 Words
    • 5 Pages

    The Researchers collectively visited Longhorn a total of six times to evaluate the restaurant in the form of mystery shopper style. Each mystery shopper was given a survey based off the RATER model previously made in advance, in which they used to assess the service quality of Longhorn. The researchers were also concentrating on the SWOT method in which they would recognize Longhorns’ Strength, Weakness, Opportunities and Threats. Six different locations were visited and two locations were visited frequently. The two most frequent restaurant stores visited was Opelika and Columbus location, during dinner service times.…

    • 1206 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Case Study: Papa Gayos

    • 840 Words
    • 4 Pages

    The only way management can improve services to the patrons is by receiving feedback from their customers via surveys or any online…

    • 840 Words
    • 4 Pages
    Superior Essays
  • Great Essays

    Introduction The main purpose of carrying out this research is, therefore, to analyse whether there is enough potential for Chipotle to penetrate the entire Melbourne markets with its fast food chain services. The possibility of expanding to different major cities in the form of opening up of its branches would be analysed in detail in this research. This particular research to examine the success factor of Chipotle in Australian markets is highly justified because the fast food retail industry in Australia is already accompanied by significant major international players such as KFC, McDonald, Pizza Hut, Hungry Jacks and much more. As a result, the question of Chipotle making a significant impact on such highly competitive markets is the major questions and second will people accept the food of chipotle that would be answered through conducting this research work.…

    • 1973 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    City Road Differences

    • 250 Words
    • 1 Pages

    From the feeling of security for patrons of The Taste Buds Café to the workforce maintaining…

    • 250 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Redondo Beach Restaurant

    • 872 Words
    • 4 Pages

    The entire scope of this particular business idea entails; classifying and describing the product, knowing the target market and consumers of this product, considering a competitive situation analysis of this product as wells doing a SWOT analysis for this business. In a brief summary, the product is a processed consumer product. This product is to be used in coffee shops as the end product to the consumers. I consider this product to be a convenience good since it entails being frequently bought by customers catching up time or resting in the coffee shop. The coffee sold to the customers is also not very expensive.…

    • 872 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Timestyle Bar Grill

    • 591 Words
    • 3 Pages

    1. For our business proposal, Timestyle bar and grill, we found some interesting trends within our sector. The first trend is Guest Facing technology, this is a new trend in this sector that allows the business to interact directly with their customers through different electronic devices. With this technology, the diners can order food and drinks from their table or even order before they even get to the restaurant and another interesting thing in this Guest Facing technology is that you will be notified when the order is ready.…

    • 591 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Coffee Of The Future Paper

    • 1017 Words
    • 5 Pages

    Coffee of the Future If you have coffee, they will come! (BeanPoster, 2013) Coffee and college students are a great combination for a successful coffee establishment. This paper illustrates a fictitious company that has the potential to capitalize on the hearts and minds of college students and blue collar workers. It describes the organization, the products and services, and type of customer base it is geared to.…

    • 1017 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Product It’s a very simple product hiding the complexity of a huge innovation process. At the heart of the Nespresso system is the exceptional interaction between their coffee capsules and their machines. Integrating advanced technology and function, Nespresso machines manage the exact balance between water temperature, pressure, quantity and speed.…

    • 989 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Ai Liu MBA642 Marketing Management Professor Pradeep Gopalakrishna 06/26/2015 Starbucks in Turkey Discussion Questions 1. Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success?…

    • 1137 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Recommended Solutions For the purpose of maintaining the hotel business and gaining more revenue, it is crucial to reach guest satisfaction which is considered as the key reason to build the loyalty with the hotel guests. Thus, the first decision should be taken by the management is to instruct the hotel staff to achieve the guest’s perspective and handle it as the top priority. Therefore, the researcher sees that the following recommendations are so significance for achieving the hotel success: • Recruiting the qualified staff with having the right attitude and experts in hotel service.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Apart of the high demand and cost for petroleum these days, coffee is appointed to be the second most traded product on global markets next to oil. Coffee is nature resources that is cultivated in more than 50 countries and provides living for more than 22 million farmers, altogether up to 100 million people are involved in the cultivating process, trading and retailing of the product globally. The aim of this report is to answer the questions given in the study case regarding to the demand and supply for Starbucks coffee. Starbuck Corporation is a company that purchase, sell and roast whole bean and rich-brewed coffees, espresso beverage, a selection of food items and coffee related a selection of quality teas, it is also the premier retailer, roaster and brand of speciality coffee in the world, Starbuck operates in 65 countries, according to the annual report of Starbuck, it has 10,713 stores in total located in North America, Latin America, Africa, Europe, Australia and Asia, it was found in…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    For this study, the two retailers - Starbucks Coffee and Costa Coffee are chosen because of their identical pattern of functioning and growth. They are the two major players in the coffee café industry,…

    • 932 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The qualitative aspects depend on the feedback from customers and consumers of the products. The feedback is an integral element in the success of Starbucks elsewhere, and S.A will be no exception. Social media measurement plans will be measured on a monthly basis for the first year, then quarterly thereafter. Item Description Product Customized coffee…

    • 3556 Words
    • 15 Pages
    Improved Essays
  • Great Essays

    Starbucks Mission Analysis

    • 1099 Words
    • 5 Pages

    These problems vary from many aspects which are operating, marketing or customer services. The issues can be either complicated or simple, but no matter how it is, the only think we must keep in mind is simplicity, which is to simplify the problems and neglect all distractors. Also, identifying essence of the problems is required and focusing on the essentials is important. From there, we abstract all the problems to their souls through one central question which directly relates to our goals and targets. Since we are working in the business of making environment for people to work, greet and meet, the experience is paramount.…

    • 1099 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Starbucks Collaboration

    • 726 Words
    • 3 Pages

    Barnes and Nobles has a coffee shop where the average student can come in, have coffee, log into the WIFI and complete their study in a quiet and convenient location while also having access to research materials. Evolving Starbucks offerings at certain stores will expand their current target market. In addition, as Starbucks expand they should focus on cultural differences and their target market. According to Talpau, 85% of European consumers prefer to enjoy their coffee in a coffee house where 86% of US consumers prefer to have their coffee on the go (Talpau & Boscor, 2011).…

    • 726 Words
    • 3 Pages
    Improved Essays