Subliminal Messaging In Advertising

Everyone knows that in advertisements, either now or in the past, there lies subliminal messaging. There are two kinds, symbolic and embedded. Subliminal messaging is the sort of messaging we pick up subconsciously, assuming they're embedded. The difference between the two is that symbolic can be plainly seen. It's usually right out in the open, but has been designed for the meaning to be psychologically repressed by those who are being advertised to. Embedded messages, however, are hidden from us, but still picked up in our subconscious mind. This type of message is more controversial, more expensive to create, and usually the least common. Subliminal messaging can be used to make us want to buy, or avoid, a product. Sex and death are really common. Like, that the new cologne or perfume will …show more content…
The dot of the 'i' in between them is made to look like a salsa bowl, and the two 't's are supposed to look like two people dipping chips into it. That's really clever, as it's sort of discreet and even if you notice, it kind of gets you into the mood for chips and salsa, or a party, or something. And that's kind of how embedded messages work. They play into your subconscious mind and, therefore, your feelings. And lots of big corporations, especially food related corporations, do this all the time. It's a really good marketing ploy for the distributor, as it can influence more people into buying their products. FedEx and Amazon do it, as well. Theirs are a little more discreet. In FedEx's logo, the space between the 'e' and the 'x' makes an arrow. At a glance, it provokes subliminal thoughts of fast and efficient delivery. Amazon's logo features a yellow line beneath it with an arrow on the end. It starts at 'a' and ends at 'z', which symbolizes what you can get on Amazon--almost everything A through Z. It also looks like a smile, complete with a cute little dimple. This makes you happy, and more likely to