Faster Than Ever: Verizon Advertising

There are many companies out there in the world that will employ some of the most devious advertising techniques just to make you want to buy their product. These techniques can utilize some very harsh and bold statements to grab your attention and pull it in so you take a closer look at their product or service. For example, a Verizon ad that I found states “Faster than a shopaholic riding a racehorse through a shoe sale after doing a triple shot of espresso,” that makes a bold statement that gives many people an interesting mental image. At the bottom of the ad there are words such as “Quick. Silver.” “faster and sleeker than ever” “like never before” words like these are used as vague deceptive words that don’t actually say anything about …show more content…
These claims can be inaccurate due to there not being any backing behind the word. “Acts” is just an empty verb that has no meaning and when paired with a word like fast the phrase is just an empty saying void of meaning. The Verizon ad makes the claim “faster and sleeker than ever” this has no real true meaning behind the claim for it does not say how much faster, if any, the phone may be and sleeker can mean many different things as well such as size or how the phone …show more content…
In this essay Woolfolk talks about the “Two-extremes fallacy” or “false dilemma” which is when companies give the viewers a straight forward one way or another fact. However some of these claims may seem to be a straight forward claim but in reality have false misleading meanings. An example of this would be the use of the word “quick” which to readers may give the impression of fast or speedy when quick could simply mean that it just isn’t slow and that it has a moderately faster pace or speed than