Stereotyping And Sexual Abuse Across The Streets Of The City Essay

785 Words Nov 2nd, 2015 4 Pages
It is rare to see a slim, hour glassed shaped, D-cup, and round butted woman walking along the streets of the city. Not all women act like helpless princesses, waiting for their prince charming to sweep them to safety. Also, it is illegal to sexually or violently harass anyone of any gender. However, in many games, the law, and logic does not apply to the virtual NPCs (non-playable character). Objectification and sexual abuse toward women existed for a long period of time, as it was used to attract male consumers. Men are also sexualized to look appealing to the gaming community. This growing social issue is recognized by many game developers. However, recognition will not stop the development of games from including sexism toward women and men. Although some people do not mind playing games that include sexist elements, in-game sexism is prevalent and it sends negative messages to their audience about men and women. The earliest example of sexism in games is the usage lewd women in old game advertisements, such as Computer Space. The catch is, the game does not come with these models. The usage of lewd women became a popular and a very successful advertising strategy to attract male consumers. However, placing the female side by side with the game merchandise “[presented] them both as toys to be played with.” According to Anita Sarkeesian, a pop culture critic and the director of FeministFrequency, “[companies] are also selling games as a lifestyle in which women…

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