As human beings we process advertisements sub-consciously. People are so used to seeing ads on a daily basis that they do not consciously acknowledge the information and message that is shown before them. As stated before, advertisement is shown periodically, it’s hard for people to absorb all of the images they see. Even though, some people believe that they are resistant to the effects of media. This is called, third-person effect, is when one believes that they are immune to the influences of media than the people around them. Attention is one of the cognitive processes in the viewer’s media experience. The viewers never “pay full conscious attention” to media, it could be due to short attention span or multitasking. If they are still juggling different task at once that makes it’s hard to fully understand one particular task.
In most advertisements its more about the image they are trying to portray rather than the actual product. Ad’s sell more than products, they sell love, family, etc. Advertisers want the viewers to identity with the characters in order for the viewers …show more content…
The media portrayals of groups like African-Americans, especially, black models in ads. They are seen as exotic usually in jungle theme setting. Portraying images of these groups gives out false information about these groups of people. The most known stereotype of women in media is that they have to be young and beautiful. A woman is not allowed to age gracefully like a man. A man is look as sexier as he ages with gray and white hair. The women body is sexualized at a young age. Ads that focus on certain body parts help the product to sell, but it also dehumanizes females. There are obvious body languages differences in gender. Women poses are more silly, child-like and men are usually strong and bold poses. The purpose of the poses is to convey sex. Sex sells, it important, and it belongs to the young and
In most advertisements its more about the image they are trying to portray rather than the actual product. Ad’s sell more than products, they sell love, family, etc. Advertisers want the viewers to identity with the characters in order for the viewers …show more content…
The media portrayals of groups like African-Americans, especially, black models in ads. They are seen as exotic usually in jungle theme setting. Portraying images of these groups gives out false information about these groups of people. The most known stereotype of women in media is that they have to be young and beautiful. A woman is not allowed to age gracefully like a man. A man is look as sexier as he ages with gray and white hair. The women body is sexualized at a young age. Ads that focus on certain body parts help the product to sell, but it also dehumanizes females. There are obvious body languages differences in gender. Women poses are more silly, child-like and men are usually strong and bold poses. The purpose of the poses is to convey sex. Sex sells, it important, and it belongs to the young and