Southwest Airlines founded in 1967 by Rollin and Herb Kelleher is one of the largest airline in US.Its headquarters in the Texas, US which started its service in 1971. They are running in profit continuously for 41 years from 1973-2014.There core values are
South west customers are king for them
Providing short point to point service without or no hub connection.
Providing the highest customer service and giving them free and equal treatment to all.
Building friendly & cordial relationship between its customers &employers.
Providing reward system for frequent customers.
OPERATIONAL STRATEGIES
Firstly they use smaller airports in the beginning & do point to point service strategy avoiding hubs/hauls reducing traffic delays and …show more content…
By accessing the Southwest WiFi hotspot and Inflight entertainment onboard, fliers can make time fly on their own personal electronic device with free live tv & on demand tv channels & stored tv episode from all popular series & for eight dollar pay the internet,e-mail, social networks, browsing and VPN access is available.
2014-15 .New strategy to get more business class travelers they started a Business select offer to guaranteed A1-15 boarding giving priority first boarding so that seat can be taken as they want and get sufficient room for carry-on bags.They can pass fast through counter & security lines faster with fly by a lane access & also get points for rewards .there is also premium drink onboard flight options with coupon for use on traveling day.Then Early bird check-in is a cheaper option giving you the ease of check-in automatically before usual 24hour check-in. fliers have the benefit of an early assigned boarding status, allowing all to board earlier. As an Early Bird customer, they will have better opportunity to select preferred seat & have easier access of overhead storage area for your luggage’s all at 12$
South west customers are king for them
Providing short point to point service without or no hub connection.
Providing the highest customer service and giving them free and equal treatment to all.
Building friendly & cordial relationship between its customers &employers.
Providing reward system for frequent customers.
OPERATIONAL STRATEGIES
Firstly they use smaller airports in the beginning & do point to point service strategy avoiding hubs/hauls reducing traffic delays and …show more content…
By accessing the Southwest WiFi hotspot and Inflight entertainment onboard, fliers can make time fly on their own personal electronic device with free live tv & on demand tv channels & stored tv episode from all popular series & for eight dollar pay the internet,e-mail, social networks, browsing and VPN access is available.
2014-15 .New strategy to get more business class travelers they started a Business select offer to guaranteed A1-15 boarding giving priority first boarding so that seat can be taken as they want and get sufficient room for carry-on bags.They can pass fast through counter & security lines faster with fly by a lane access & also get points for rewards .there is also premium drink onboard flight options with coupon for use on traveling day.Then Early bird check-in is a cheaper option giving you the ease of check-in automatically before usual 24hour check-in. fliers have the benefit of an early assigned boarding status, allowing all to board earlier. As an Early Bird customer, they will have better opportunity to select preferred seat & have easier access of overhead storage area for your luggage’s all at 12$