This current paper attempts to consolidate the various frameworks presented in the literature of strategic management that will improve the overall performance of the companies better. The first paper discusses the issue of airlines Southwest, and the first successful operation of the company low-cost carrier in the United States of America. Caused two cases the problem is one of the Southwest Airlines experience, which was to some extent linked to the management of the new leadership appointed in 2001. This difficulty is a major change in the culture of the southwest, high fuel costs and wages. As these problems are also associated with the expansion of business southwest. Primaries is the analysis of how Southwest Airlines company a competitive advantage and posted on the five largest companies in the United States has achieved. After that, the paper examines about two academic journals that give helpful frameworks for southwest airline to conquer the troubles which they face. One of these provides a framework of academic journals (Goolsby typical leadership) that support the culture side, and the other provides the framework (in Porter strategies), which is effective competition in the market in terms of cost. After viewing these two morals have academic journals, and attempts to integrate the present paper theoretical concepts and apply it to the case of Southwest airline. Finally, the paper offers some recommendations and suggestions that will improve the best to work in this company. The present paper discusses the change of leadership that occurred in the airline southwest in 2001 when Herb Kelleher encouraged two of his close for leadership positions.
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Colleen C. Barette, vice president for customers, and promoted to be the chief operating officer and President, and James F. Parker, promote the general counsel to be CEO. Since airlines Southwest experienced a change of leadership, and a radical change in the organizational culture of the very experienced. Instead of working teamwork, there has been a growing distance between some staff and managers and senior management. Before the changes, and the senior management is very close to its employees and personally contacts them and celebrates the birthday of the events of their own. However, after the changes, and maintain close contact with the staff becomes a difficult task increasingly to the new leaders. Moreover, employee relations seems warm in the southwest to be silly with the passage of time. Unions played a big role in the game and become more aggressive in expressing their frustration. Staff uttered that the new management is spending a lot of time in the back office of the southwest, while uttered managers feel that their organization 's culture is in danger because of the actions by the management of the new South West taken during the negotiations with the trade unions. The paper says that the company 's growth and consequent increase in the number of staff also challenges of maintaining a healthy culture. Moreover, it was the south-west, which suffers from high fuel and wage costs. For example, the average cost of a seat mile (ASM), up from 7.07 cents in 1995 to 8.8 cents in 2006. Most of the Airlines customers reserve online Southwest (71.2%) and went advantaging labour cost is narrowing between the major airlines after the restructuring, and the new management communicated that further cost decrease is extremely difficult, and can only be achieved by increasing the modest …show more content…
Airline can use the Web site to spread - effective manner in terms of the cost - and the public domain documents such as Jobs, annual reports, contact details, brochures product and other important flight information.
It confirms southwest customer service. The company 's policy is not only to treat the client in the best possible way, but also for the treatment of employees and internal customers. In this way, Southwest comfortable and enjoyable place to work.
Every employee of southwest is iconic and has his own personality. The original dress clothes, conversations humorous, and interesting broadcasts lead to an atmosphere of relaxation and happiness. It can ease the tension and pressure of the passengers to take Southwest Airlines, as well as the establishment of additional entertainment for everyone on board the plane without spending additional funds. Also a lot of focus on the mind can build a wall between people. It 's hard to express the true self in an environment that focuses
Colleen C. Barette, vice president for customers, and promoted to be the chief operating officer and President, and James F. Parker, promote the general counsel to be CEO. Since airlines Southwest experienced a change of leadership, and a radical change in the organizational culture of the very experienced. Instead of working teamwork, there has been a growing distance between some staff and managers and senior management. Before the changes, and the senior management is very close to its employees and personally contacts them and celebrates the birthday of the events of their own. However, after the changes, and maintain close contact with the staff becomes a difficult task increasingly to the new leaders. Moreover, employee relations seems warm in the southwest to be silly with the passage of time. Unions played a big role in the game and become more aggressive in expressing their frustration. Staff uttered that the new management is spending a lot of time in the back office of the southwest, while uttered managers feel that their organization 's culture is in danger because of the actions by the management of the new South West taken during the negotiations with the trade unions. The paper says that the company 's growth and consequent increase in the number of staff also challenges of maintaining a healthy culture. Moreover, it was the south-west, which suffers from high fuel and wage costs. For example, the average cost of a seat mile (ASM), up from 7.07 cents in 1995 to 8.8 cents in 2006. Most of the Airlines customers reserve online Southwest (71.2%) and went advantaging labour cost is narrowing between the major airlines after the restructuring, and the new management communicated that further cost decrease is extremely difficult, and can only be achieved by increasing the modest …show more content…
Airline can use the Web site to spread - effective manner in terms of the cost - and the public domain documents such as Jobs, annual reports, contact details, brochures product and other important flight information.
It confirms southwest customer service. The company 's policy is not only to treat the client in the best possible way, but also for the treatment of employees and internal customers. In this way, Southwest comfortable and enjoyable place to work.
Every employee of southwest is iconic and has his own personality. The original dress clothes, conversations humorous, and interesting broadcasts lead to an atmosphere of relaxation and happiness. It can ease the tension and pressure of the passengers to take Southwest Airlines, as well as the establishment of additional entertainment for everyone on board the plane without spending additional funds. Also a lot of focus on the mind can build a wall between people. It 's hard to express the true self in an environment that focuses