Southwest Airlines's Backwards

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Southwest’s total rewards philosophy and its three categories of offerings
Southwest Airlines' website has a mission statement designed especially for employees, “To Our Employees: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer” (Southwest, 2015).
There are five elements of total rewards, each of which includes programs, practices, elements and dimensions that collectively define an organization's …show more content…
When it comes to work experience, “Southwest has numerous programs that are designed to reward and recognize individuals, teams, and entire departments. Each program has its own unique title and set of goals. Some of the titles include “Together We Make It Great,” “Ticket to the Future”, “Stuck on Service,” “Helping Hands,” and “Winning Spirit.” Many of these programs are designed and managed by teams of employees. This helps ensure they connect with employee needs and perceptions” (Caldwell, …show more content…
(2014). Southwest Airlines SWOT: Financial strength is mainstay, but cost and culture challenges loom large. Retrieved from http://centreforaviation.com/analysis/southwest-airlines-swot-financial-strength-is-mainstay-but-cost-and-culture-challenges-loom-large-187714
.Hallowell, R. (1996). Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage. Human Resource
Management, 35(4), 513-534
Heneman, R. (2007). Implementing Total Rewards Strategies. Retrieved from http://www.shrm.org/hrdisciplines/benefits/Documents/07RewardsStratReport.pdf

Southwest Airlines Co. SWOT Analysis. (2015). Southwest Airlines Co. SWOT Analysis, 1-10.

Srinivasan, M. (2015). Southwest Airlines Operations – A Strategic Perspective. Retrieved from http://airline-industry.malq.net/southwest-airlines-operations-a-strategic-perspective/

Towers Watson, (2012). Total Rewards: The Right Time Is Right Now. Retrieved from
https://www.towerswatson.com/en-US/Insights/IC-Types/Ad-hoc-Point-of-

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