Southwest Airlines Case Study in 2010 Essay

21076 Words Mar 3rd, 2013 85 Pages
Instructor

Case:
Southwest Airlines in 2010
Dr. Deb Sircar
University of Greenwich
Business School

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Delta Air Lines and Northwest Airlines announced their intent to merge in October 2008; however, the merger did not clear all regulatory hurdles until
2010 and combined reporting did not begin until 2010.
3
US Airways and America West merged in September 2005; beginning in 2007, traffic data for US Airways includes the results of the merger.
2

Source: U.S. Department of Transportation, Bureau of Transportation Statistics, Air Carrier Statistics, Form T-100.

In 1967, Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to

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