Social Media Influence And Conformity
“We all know that what one sees on someone’s Facebook page is rarely a true representation of who they really are. We prune away the things we don’t want and emphasize the things we do” (Koen). People share things on social media to gain positive responses from other members, conforming the very essence of their existence for acceptance. Social influence and conformity are ever present in the digital age. People need to understand the pressures of conformity in order to resist it. Connected to everyone, social media makes conformity an increasing concern. Conformity on social media can have many consequences, such as loss of innovation and creativity within the individual.
“Today, social networking sites are the preferred platforms for all kinds of activities, both business and personal, and sociability has dramatically increased — but it is a different kind of sociability…... Most Facebook users visit the site daily, and they connect on multiple dimensions, but only on the dimensions they choose. The virtual life is becoming more social than the physical life, but it is less a virtual reality than a real virtuality, facilitating real-life work and urban living”