Pros And Cons Of Social Profiling

Everyone seems to believe they have complete security in their life, when in fact they do not. In today’s culture, social profiling through technology America has become a common practice in operation by businesses. People seem to think they have authority over what useful information they hand over to strangers, whether it is online or in-stores; however, three articles in Signs of Life in the U.S.A. by Maasik and Solomon, prove that statement to be incorrect. In “Attention, Shoppers: Store Is Tracking Your Cell,” Stephanie Clifford and Quentin Hardy, they connect to customers’ smart device to improve marketing strategies. Author Joseph Turow explores this same idea throughout his article, “The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth,” in that consumers actions and tendencies are being closely monitored. In Addition, “Everything Now,” Steve McKevitt explains the use of innovation skills and …show more content…
They expound on the idea that consumers feel they have control over information they give to companies, then counter that notion through three reliable sources. Giving real-life examples of consumer profiling, these articles show exactly how much information one is vulnerable to giving up. Personally, I feel comfortable sharing my information to businesses in order for them to market around me. Businesses need all the data they can get from consumers to fix the problems they may have regarding to sales revenue. Therefore, the only reasonable yet most efficient way of reaching this goal is through consumer profiling. The effectiveness is so much that their product revolves around me and creates an environment easy for me to find products that appeal more to me. Today, consumer profiling has emerged into a prevalent method of researching to create financial gains in a